The Importance of Branded Giveaways

There are many suggestions as to how to run a successful branding campaign. One helpful suggestion is to head out to trade shows with branded giveaways. Every year, thousands of businesses come together in convention venues and arenas to show off their new products, talk to potential customers, and try to expand their customer base.

To ensure you have a successful trade show experience, you can create a visually appealing trade show booth, make sure you have a central location on the floor (so people have to walk by your stall), and have outgoing company representatives with positive attitudes. All these factors will enhance your trade show presentation; however, you must not forget the vital factor that is, trade show giveaways (branded giveaways).

Branded giveaways play an important part in trade shows as they give the attendees of the event a tangible reminder to bring home the memory of your company (in the form of a gift). This is vital as you need to remember those same people will be passing by other stalls, with companies possibly selling similar products, so branded giveaways are a way of helping the customer recall who you are and what you do. If you’re lucky the other similar companies to you at the event, won’t have branded giveaways so you will be the only company in the forefront of that clients mind on their way home.

When choosing which branded giveaways to invest in, be sure to choose promotional items that are going to position your brand in the best light. To find these ‘best’ promotional items, you can consider three important categories; appeal, functionality and relevance. To make your branded giveaways appealing closely relies on visual appearance.

People are drawn to bright colours, large sizes, and interesting shapes and so promotional items that fall into one or two of these categories should give you a better chance of attracting people to your trade show booth.

Once you have your attractive branded giveaways, you must then fulfil the functionality criteria. If your branded giveaways hold weight in the functionality criteria they are more likely to be valued more by customers, and so used in the future rather than become a throwaway promotional item.

When it comes to the relevance criteria, make sure you branded giveaway relates to your brand in some way. This will help people recall who you are and what you do. A relevant example; a sports brand may hand out a promotional football as their branded giveaway, as they too sell footballs themselves. This is a good way to promote their brand and a product at the same time.

With any branded giveaway, if you just use your instinct and common sense you shouldn’t go far wrong when it comes to the final selection.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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