Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

The Ideal Length of All Your Business Posts

Do you ever wonder if the content you are creating is too long and lengthy, or too short and vague? It’s a typical trait for people to get carried away when writing Facebook posts or Tweets, and this comes back to the idea of wanting to stand out and get your information out there… but in the right way. Research has shown that there is value to writing and posting at certain lengths so we have pulled together statistics from a few of the most common social media platforms to let you know what the best lengths for your business posts are.

Twitter

The ideal length of a tweet is 100 characters, which is substantially under the allowance of 140 characters. Tweets are capped at 140 characters so that they can be consumed easily anywhere; however, according to Buddy Media, tweets shorter than 100 characters receive a 17% higher engagement rate. These so-called ‘medium’ length tweets (between 71 and 100 characters) are suggested to have enough characters to say something of value, and enough space for someone to retweet that content whilst adding commentary.

The Ideal Length of All Your Business Posts

Facebook

40 is the magic number for Facebook. 40 words we hear you say? No, no, 40 characters! Research has measured the engagements of posts, using ‘like’ rate and comment rate, and has found that posts around 40 characters received 86% higher engagement rate than others, which is extremely significant! However, if 40 characters is too little for what you need to say, rest assured that research supports that posts with 80 characters or less receive 66% higher engagement.

The Ideal Length of All Your Business Posts

Blog Posts

Blog website Medium doesn’t focus on click-through rates, it focuses on attention: how long are the readers sticking with this article? The ideal length of a blog post is said to be 7 minutes, which equates to around 1600 words.

The Ideal Length of All Your Business Posts

Title Tags

The text defining your page on a search results page is your title tag. Google now allows a maximum of 60 characters for a title, and if it goes over those 60 characters it is cut off with ellipses. Defining the perfect length for a title tag is difficult, however, as Google uses the font ‘Arial’ which is a proportionally-spaced font; in other words, a lowercase ‘i’ will take up less space than a lowercase ‘m’. Luckily, Moz suggested that as a general rule, stick to 55 characters in your title to avoid the breaking point.

The Ideal Length of All Your Business Posts

Not all of these lengths work for everyone, however research does suggest that if you stick to these numbers your engagement rates could improve as your content becomes easier to digest. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...