The Facts About Promotional Products

As we're sure you're aware, this week is the British Promotional Merchandise Association's Promotional Products Week. That's right, we've got a whole week dedicated to our industry! Total Merchandise are Charter Associates of The BPMA which means you can buy from us and be sure of a quality product and service.

Ordering promotional products can require a lot of thought in terms of the brand exposure you could gain. You need to think hard about what your customer wants from an item you're giving away, and what you want to achieve from handing it to them.

This consideration for your customer can be helped along by keeping up with BPMA statistics and research from other sources. The BPMA and us here at Total Merchandise are always doing research on what type of products people want, and which products have been their favourite to receive. Other research includes what effect promotional merchandise has on people's emotions. We've trawled through all these findings so you don't have to, and here are some questions that were asked.

What's your favourite promotional product you've received?

If you've looked at the Total Merchandise catalogue, you'll see there are thousands of items to choose from. This means it can be quite hard to settle on one strong item. In a BPMA study, a focus group were asked about their favourite promotional items they'd ever received. There was a huge variation in responses, with some of our favourites including an inflatable dinosaur and a bar of chocolate.

According to our research, some of the best promotional items are useful and one of the most popular items ever is USB flash drives. We've got a huge range available in all sorts of shapes and sizes.

Edible items are also very popular for us and we've got all sorts from chocolate to candy canes.

Does promotional merchandise encourage people to switch brands?

When asked by the BPMA, 29% of customers were encouraged to switch products or service providers due to promotional merchandise. This means that almost a third of consumers could be converted to your brand by a simple branded item give away.

Why do marketers use promotional products?

The BPMA have not just targeted consumers with their research, marketers have also been questioned about their spending habits and why they buy promotional items. Senior marketers explained that branded merchandise is a great tool for marketing. Reasons for this included:

  • Targeting customers effectively
  • Long-lasting brand message
  • Creation of loyalty

Sources:
https://bpma.co.uk/bpma-research-2012
https://bpma.co.uk/bpma-research-2013

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss...

New Year, New Merch: The Best Products for Promoting Your Brand This Year

New Year, New Merch: The Best Products for Promoting Your Brand This Year

Fact: the new year is the perfect time to consider new promotional merchandise! It's a common trend that the start of a new year means a fresh start, so why not have the sam...

Merry Christmas and Happy New Year from Total Merchandise

Merry Christmas and Happy New Year from Total Merchandise

With just a few days left on the countdown to December 25th, we wanted to take a moment to wish all our amazing customers and suppliers a very merry Christmas and a happy New Ye...