The developing uses of key rings

Key rings are a cheap and effective method in which to promote your company's brand, offering a versatile and recently, beneficial approach, which can only enhance the image of your business.

Key rings are an accessory available in a wide-ranging selection, and offering a variety of utilities, all of which are useful to the consumer, and thus, positively promoting the image of your brand, resulting in a successful marketing campaign.

The typical acrylic key ring remains a popular item to use for marketing reasons, however, the benefits which are seen in other types of key rings is becoming noticeable to the consumers, hence why they are being purchased more. This is highlighted through the BPMA annual research finding 59% of those surveyed selecting a promotional product based on its usefulness.

Bottle Opener Key rings are now common and are a promotional product which can be utilised by bars and clubs, due to the products close relevance to the businesses. The benefit of having a bottle opener on your key ring can be extremely useful at events such as a party, as they save searching for the communal bottle opener, allowing for an individual to spend more time enjoying their evening. Shoppers are also starting to use key rings more and more to access trolleys with many key rings now coming accessorised with a replica pound coin, again solving the problems originally caused, this time not having the correct change to use a trolley.

With technology ever advancing, LED torches have now been manufactured and are extremely well suited to a key ring. Following a long day at work, especially during the winter months where darkness sets in early, the last thing you want to be doing is fiddling about trying to find the keyhole, and thus why the practicality of a torchlight shines out for all to see.

Not only can key rings be used to promote your business, they also offer an opportunity in a variety of sectors to remind customers of important notices relating to your businesses.

Mechanic workers have the opportunity to invest in personalised keyrings in order as a reminder of an MOT date, something that will be noticed on every time you enter your car. This situation can be exploited by other companies such as Dentistry's, to support the reminders given via mobile communications by using key rings.

Appointment cards can be useful but rarely does an individual remember exactly where they are placed, however with the date included on something as essential as a set of keys, a clients dental check update is not going to be as easy to forget. A customer's opinion on your business can be improved by offering a service such as this, due to its usefulness and practicality acting only beneficially to the consumer.

It is clear that there has been a noticeable shift with Keyrings becoming a utility as opposed to an accessory, providing benefits as opposed to just simply enhancing your set of keys.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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