How Tesco Mobile Won At Customer Service On Twitter

Would you think that you could spend a good hour laughing at the hilarity of Tesco Mobile customer service’s tweets? It’s something that’s difficult to believe until you see it, but these sassy comebacks from Tesco Mobile are absolutely hitting the nail on the head. Your brand could really learn a thing or two from them!

Tesco Twitter

When you think about it, it’s truly genius. Tesco Mobile’s Twitter receives an incredible amount of tweets per day, mostly those looking for a funny response. These responses are then retweeted and favourited by thousands, giving them a huge amount of brand exposure. All of the Twitter users we’ve spoken to have told us how hilarious they find Tesco Mobile’s tweets and the fact that their account feels human instead of robotic has truly engaged them.

Of course, the tweets are hilarious. However, their message is very genuine- that they’re a brand to be taken seriously. Therefore, although they post funny comments, they’re usually witty comebacks to those who diss the brand on Twitter. They’re ‘bigging’ up their brand and making sales in the process. Their aim is to create content that’s authentic to Tesco Mobile and also to the consumer and then to ensure there’s a story that people will want to engage with. This Twitter strategy has generally been incredibly positive; the brand has seen their community grow and their engagement is higher than ever.

This is no surprise when you see how funny their tweets are. One of our favourites is one from July when @MisterJoeLee tweeted “Worst thing about me mother not answering her phone, is her voicemail reminding me that she’s on the absolute poverty Tesco Mobile”. Naturally, this was a great opportunity for Tesco Mobile to take this in their stride and mocked the user by replying “Nah the worst thing is your own mother blatantly ignoring your calls”. Shut down.

The take-home message for your brand is that you can really learn something from Tesco Mobile! Ensuring that your social media accounts have a human feel to them can really lead to some great engagement and brand awareness. Throw in a bit of banter on top of that and you’re on to a winner. 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Egg-Cellent Printed Easter Gifts That Every-Bunny Will Love

Easter is just on the horizon and if you're considering the seasonal treats you would like to gift your customers or colleagues, you've come to the right place because o

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss

Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W

Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Say hello to Foamo: the coolest new coffee cup to make - or should that be 'brew'? - waves in the world of branded merchandise. Ready to order with your design t

Total Merchandise Wins BRIMAN Award For Second Consecutive Year

Total Merchandise Wins BRIMAN Award For Second Consecutive Year

We're proud to announce that Total Merchandise has won the prestigious BRIMAN award for the second consecutive year. This important accolade, issued at the British P

Inside Our Promo Products Showcase: Total Merchandise Expo 2025

Inside Our Promo Products Showcase: Total Merchandise Expo 2025

Last week, we hosted Total Merchandise Expo 2025, the second edition of our annual customer exhibition.  The UK's largest event of its kind, it offered our clie