The Christmas Adverts Are Out - Why Are They So Important

It’s a very exciting time right now at TMHQ. The Christmas adverts are finally rolling out onto our screens and they’re making us feel more festive and excited for the holiday season than we already were! Now that the big brands have started to launch their festive campaigns, we thought we would take some time to reflect back on why Christmas advertising is so important.

1. Fighting For The Top Spot

According to data from the Advertising Association, advertisers are getting ready to fill up those stockings and invest a predicted £5.93 billion on Christmas advertising this year. The giant brands battle it out year on year, with John Lewis more often than not coming out as King. The pressure is on for these brands as they, and their agencies, must surpass the expectations of the public year on year as they expect their heartstrings to be pulled and their hearts warm and aflutter.

2. A Huge Increase In Sales

Christmas provides a huge opportunity for businesses, small and large alike, to bring in major sales with the help of Christmas adverts. The success of their Christmas campaigns can lead to short and long-term effects in terms of increased sales and profits. For instance, John Lewis has estimated that since 2012, their sales have increased by more than 35% and they put this down to the success of their Christmas campaigns. Similarly, research on supermarket giant Sainsbury’s has shown that for every £1 spent on their Christmas advert in 2014, they made a profit of £24.

3. Raise Funding For Charities

On a more heart-warming note, the big Christmas adverts can also show an increase in funding and awareness for various charities. For instance, when John Lewis released their advert centred around loneliness and the Man on the Moon, Age UK reported a massive increase in enquiries for volunteering. So, the ads don’t just have an effect on the profits but also on a deeper, more giving level in terms of major societal benefits.

Christmas Adverts That Have Already Been Released This Year

  • M&S with their Paddington Bear advert where he aims to save Christmas by teaching a would-be robber the magic of Christmas.
  • Aldi has brought back Kevin the Carrot from last year where he’s chasing after Santa on a train.
  • Sky Cinema brought out a tear-jerker based on The Sound of Music. 
  • Whilst Argos stuck to the more humorous side where a Christmas elf in a warehouse is racing to put a gift on Santa’s sleigh before he disappears into the night, but in doing so he breaks innumerable health and safety rules!
  • But... We’re still waiting on John Lewis, we hope they release it soon!

So releasing great Christmas adverts is a pretty big deal for big brands! If you're a smaller business looking to promote your name during the festive season then check out our special corporate Christmas gift idea section - we're sure you'll find the perfect promotional gift.

Main image from Pexels.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
5 Reasons You Can Benefit From A Promotional Advent Calendar

5 Reasons You Can Benefit From A Promotional Advent Calendar

Can anyone else hear the jingling of bells in the distance...? With the nights drawing in earlier, the temperatures beginning to dip and a mildly frenzied buzz in the shops (or...

The Promotional Christmas Gifts Your Customers & Staff Really Want

The Promotional Christmas Gifts Your Customers & Staff Really Want

Christmas is just around the corner, in fact, it's only 50 days away - yes, fifty! It's a given that Christmas 2020 is going to be slightly different to what we all know...

Share The Joy This December With Corporate Christmas Gifts

Share The Joy This December With Corporate Christmas Gifts

The countdown has begun, people, there are less than 100 days until Christmas (96 days to be exact). So, now is the perfect time to consider your promotional corporate gift...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...