Why Corporate Christmas Gifts Can Benefit Your Brand

With just three months until Christmas, the countdown is on to deciding on your Christmas promotional gifts. Of course, before Christmas, we have Halloween and Bonfire Night but these are celebrated by fewer people across the world.

How Do You Choose The Best Promotional Christmas Gifts For Your Brand?

To answer this question you need to put yourself in the shoes of your customer base. Ask yourself if you were your customer what would you like to receive? Then consider promotional gifts as an investment, what product will generate the most custom and revenue for your business over the longest time? You should keep these considerations in mind when choosing your promotional gifts.

At Christmas time, some companies choose to send their customers hampers and expensive chocolate gifts. These may generate goodwill between your organisation and your customers but for many, this is deemed an unnecessary expense. Many customers would be grateful with a simple bottle of wine, or a personalised glass rather than an expensive hamper. Additionally, hampers don't advertise your business as effectively as custom printed merchandise, which is important when giving away promotional products. Of course, if you have distributed hampers to customers in the past then you may wish to continue to do this, but perhaps only send them to very important and loyal customers.

Why Should You Use Promotional Gifts At Christmas?

Promotional products are always a good marketing tool. This is true of Christmas especially, as gifts at Christmas are so popular, so make sure you have a great promotional gift to give away this Christmas. When a good product is distributed the feeling of goodwill can continue to run a long time after the Christmas period has finished.

As Christmas is at the end of the financial year, many people see it as a break from work offering the chance to go back to work fresh and ready for the year ahead. For many, this means clearing out desks and throwing away rubbish from the previous year. This again presents a great opportunity to get your promotional products on someone’s desk. Research shows that a person is more likely to remember a brand that is represented on their desk than any other business.

Christmas promotional gifts can be anything, they don't necessarily have to be Christmas related - you could, for example, give away a mouse mat, pens or mugs. Promotional Christmas gifts are a great way of ensuring your brand is remembered well into the new year.

Our custom Parker ballpens, pictured below, are the perfect corporate Christmas gift. Personalised with your branding either printed or engraved for long-lasting exposure and supplied in a presentation box for a luxurious feel.

These glitter snow globes are the perfect gift to fall in line with the Christmas theme. Featuring your design printed in full colour to both sides of the insert for an eye-catching finish.

To find your perfect branded Christmas gift then check out our special corporate Christmas gift ideas section on our website. Be sure to fill out the form to receive a rapid quote!

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