Summer Merch Ideas For Your 2024 Marketing Campaigns

Summer 2025 is fast approaching, with the season officially kicking off on 21st June. And with that in mind, what better time to start considering the best summer giveaways to treat your staff and customers to?

Total Merchandise is home to hundreds of summer promotional products, which are great for both delighting your customers and building your brand awareness during the warmer months of the year – no sweat required!

Admittedly, you can't go wrong with certain items when it comes to your summer marketing. We're talking the classics: suncare items, water bottles, and clothing options are all tried-and-tested options that can help those most important to your brand feel more comfortable in the heat.

Some of our favourite tried-and-tested ideas include...

Promotional sunglasses, with your logo on the arms
Printed caps to match a range of demographics
Cooler bags branded with your logo, perfect for picnics

(In fact, we've even got promotional ice-cream pots available if you really want to go that extra mile for an upcoming seasonal corporate event.)

In research shared by our industry body, the British Promotional Merchandise Association (BPMA), it was also revealed that summer-related merchandise is hugely popular with customers. Some of the stats they've shared so far this year include...

37% of Brits will reuse skincare products after a holiday (hello, branded SPF items...)
Beach towels are the "most desired" summer merchandise item
67% of people take a reusable water bottle with them "wherever they go"

If you're looking for the perfect promo products that will ensure your brand stands out from the competition, we've rounded up a few alternative ideas for your summer 2025 brand awareness campaign. We can't promise sunshine but we can guarantee fuss-free brand awareness – happy reading!

Water Bottles: The Unsung Hero Of Your Clients' Summer

Recent research conducted by our industry body, the British Promotional Merchandise Association (BPMA), found that branded water bottles are widely considered to be one of the best "extra value" items that customers booking a holiday could receive. If you want to make a splash with branded drinkware, we've got a wide selection for you to consider!

An on-trend way to help your customers keep hydrated, our range spans everything from cost-effective plastic water bottles to designs from the likes of Stanley, CamelBak® and SIGG.

Thanks to their range of eco credentials, many of our water bottles can make great talking points with your clients; for example, our Ocean Bottle products help protect ocean-bound plastic from entering the sea, while items like the Dopper 450ml Original Bottle are made from 70% plant-based waste.

Explore our complete range of branded water bottles for more refreshing ideas.

Fact: Your Clients Will Be Fans Of Fans!

Help customers keep their cool all summer long with our easy-use promotional folding fans, which can typically be printed with your design in up-to full colour. Whether they're watching the tennis at Wimbledon, preparing to head on holiday or are simply looking for ways to make their commute that tiny bit more tolerable in the warm weather, branded fans are a great way to keep your brand firmly in the hands of your clients this summer.

Whether they're used in the office or by the pool, we have fabric fans, desk fans and even phone fans available to be printed with your design, with some available to order from just 25 units.

Cool off and discover our full range of branded fans.

Bring The Soundtrack To Their Summer With Trending Tech

Whether your customers are relaxing in the garden or preparing for a long-haul flight to their dream destination, earphones and speakers branded with your logo are a great way to help turn up the volume on your brand awareness.

From speakers that are perfect for picnics in the park to earphones that are ideal for enjoying a podcast or audiobook by the pool, we've got a wide range of speakers and headphones for you to choose from.

And it doesn't end there. Our range of powerbanks are also ideal for keeping your clients fully charged on their summer holidays, with everything from wireless charging pads to classic power banks available to order with your logo.

Head to our range of branded tech for more ideas.

Keep Them Protected With Sun-Safe Accessories

From baseball caps to sunglasses, we have a vast selection of summer-ready clothing and healthcare items available to order with your logo.

Research conducted by the BPMA found that around one-third (37%) of Brits will reuse skincare products after a holiday, meaning that tapping into SPF products could make a great merch choice for a travel-related campaign. Our range of suncream items includes tubes of creams, easy-apply sticks and even novelty items – Tennis Ball Sun Block, anyone?

It's not just about the adults, by the way. If your marketing campaign centres around kids, we've got you covered, with options available including Pantone Matched Sunglasses, Gildan Children's Soft Style T-Shirts and Children's Cotton Twill Baseball Caps.

Take a look at our full range of branded clothing to find the right "fit" for your marketing campaign.

Let The Games Begin With Beach Balls & More

Whether you're working on a general summer campaign or are looking for merchandise to accompany something that's themed more specifically around travel, holidays or a certain demographic, our range of outdoor toys and games could be a great option.

We have beach balls, bat-and-ball sets and footballs all available to order with your logo, as well as the likes of bubble blower pots, whirly windmills and more.

On the subject of the beach: the BPMA's research found that a branded beach towel is the item that the majority of consumers would consider to add the "most value" to a holiday booking, as well as being the "most desired" piece of holiday merchandise they could receive.

So whether you oversee the marketing for a hotel chain or are working on a summer holiday themed travel campaign, branded towels could be a great promo option.

Embrace The Great Outdoors With Event & Hospitality Essentials

Run a pub and looking for the perfect products to enhance your brand? Or perhaps you're looking for picnic-perfect accessories to distribute as part of a seasonal marketing campaign? Either way, we've got you covered, with a wide range of items available that are perfect for outdoor marketing activity.

We can offer everything from shade-giving branded parasols (available from one unit) and deckchairs to cooler bags and picnic essentials, with all items available to print with your branding.

We've got over 250 summer promotional products that are ready to order today. Need help finding a specific item for your upcoming summer marketing campaign? Simply contact a member of our friendly and experienced Sales team on 01376 509092 or by emailing info@totalmerchandise.co.uk. Main image by Andres Victorero via Pexels.