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Customers like to be recognised and the best way to recognise them is with branded gifts. The more valuable the gift the more likely it is the recipient will keep it. For example, if you reward your customers with a specially engraved glass or photo frame it is likely it will stay on their desk consistently promoting your brand. When choosing your branded gifts it is essential to choose the right present as well as send it at the right time to create a powerful message.
As digital enhancement becomes increasingly popular, more and more businesses are using branded gifts as a way of rewarding customers and promoting their businesses. If you are not doing this you are currently falling behind in terms of promotion. Branded gifts are very different to promotional items. Whilst promotional items aren't as intrusive as traditional advertising, many people are aware you are still promoting your business. This is where branded gifts are different, even though you may have your company branding on the product it is ultimately a gift. This is how it's treated by the recipients.
BPMA research shows that one of the most kept gifts is 'recognition' products. This could be an award or special presentation set. They will be kept for an average of 7.4 months, with 34% of recipients keeping the item for over a year. Glassware also has a long 'shelf life' being kept for 7.1 months on average. When choosing gifts you should pick something which the recipient may not have purchased for themselves.
It is important to remember when selecting these products that you are choosing them as gifts, not just promotional products. This should always be at the front of the mind when purchasing the products. Gifts are very different to promotional products. Whilst you are still promoting your business it is on a much more subtle level as you want your customers to really believe you are rewarding them for their loyalty.
At Total Merchandise we have a large variety of products which you can use for your branded gifts. Perhaps you want to reward your most loyal customers with one of our specially designed awards which will be displayed with pride by the recipient. We have a large selection of different awards so you can really relate them to your company.
When choosing your branded gifts then look no further than Total Merchandise for inspiration.
