Racing ahead in 2012 with Printed Giveaways

Printed giveaways could be the key to your survival. Not your personal survival, but that of your enterprise, your carefully nurtured baby. Let’s face it, business is getting tougher by the day; competitors are multiplying, costs are rising and markets are unpredictable at best. If you have reached the point where the field is saturated with competing products and have began noticing the impact on your sales figures, it’s time for a new strategy.

Get closer to your customers and potential clients by employing promotional merchandise to grab their attention and win their loyalty. Think of it as an investment into the future of your baby. As with any investment, it needs to be strategic; not a knee-jerk reaction to what the competition is doing. You need to have a clear idea of what your target market wants in the form of giveaways and what benefits you can expect from them.

Obviously you cannot give branded merchandise to everyone you think forms a part of your target market. You need to know where and when to give the promotional gifts such that they will win your brand the most visibility and generate conversation about your brand or your products. An example of such an occasion is a conference, seminar or any similar corporate function. Here you can hand out bags, pens and other printed giveaways to participants, safe in the knowledge that you are dealing with interested parties. But some of your competitors may also have stalls in the same conference.

So how do you win them over to your desk to give yourself the opportunity to talk to them about your products? Your giveaways are the key. They should spark enough curiosity in the attendees to draw them to your desk. Whatever you’re giving away should also have some value or perceived value; this does not mean they have to be expensive, just have some practical worth. This will be of dual benefit to you because over and above drawing people to your stall, the longer your giveaway is in the hand of that potential client, the more firmly your brand name is implanted in their minds.

So as much as possible, put your brand name and logo on items that the recipient is likely to use on a regular basis. A good example of such an item is a stress ball, those spongy little balls reputed to give instant stress relief when you squeeze them. These usually rest beside workers’ computers, ready to be squeezed as pressure to meet deadlines increases. Key holders are also a good choice; who doesn’t have house keys, car keys or locker keys? Printed t-shirts and caps with bright, captivating colours are great for one day events in which you want to make an instant impression on as many people as possible.

Make sure as many people as possible leave wearing your t-shirts or caps. They will be sure to draw curious stares wherever they go and thus presenting an opportunity for your logo to be embossed on the memories of many. This is how to use printed giveaways to woo clients.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Brand Awareness At Bargain Prices with Our Offers & Discounts

Brand Awareness At Bargain Prices with Our Offers & Discounts

If you're looking to stretch your marketing budget that bit further, Total Merchandise is here to help with our selection of offers, discounts, and sale items. With up to 83...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...