Racing ahead in 2012 with Printed Giveaways

Printed giveaways could be the key to your survival. Not your personal survival, but that of your enterprise, your carefully nurtured baby. Let’s face it, business is getting tougher by the day; competitors are multiplying, costs are rising and markets are unpredictable at best. If you have reached the point where the field is saturated with competing products and have began noticing the impact on your sales figures, it’s time for a new strategy.

Get closer to your customers and potential clients by employing promotional merchandise to grab their attention and win their loyalty. Think of it as an investment into the future of your baby. As with any investment, it needs to be strategic; not a knee-jerk reaction to what the competition is doing. You need to have a clear idea of what your target market wants in the form of giveaways and what benefits you can expect from them.

Obviously you cannot give branded merchandise to everyone you think forms a part of your target market. You need to know where and when to give the promotional gifts such that they will win your brand the most visibility and generate conversation about your brand or your products. An example of such an occasion is a conference, seminar or any similar corporate function. Here you can hand out bags, pens and other printed giveaways to participants, safe in the knowledge that you are dealing with interested parties. But some of your competitors may also have stalls in the same conference.

So how do you win them over to your desk to give yourself the opportunity to talk to them about your products? Your giveaways are the key. They should spark enough curiosity in the attendees to draw them to your desk. Whatever you’re giving away should also have some value or perceived value; this does not mean they have to be expensive, just have some practical worth. This will be of dual benefit to you because over and above drawing people to your stall, the longer your giveaway is in the hand of that potential client, the more firmly your brand name is implanted in their minds.

So as much as possible, put your brand name and logo on items that the recipient is likely to use on a regular basis. A good example of such an item is a stress ball, those spongy little balls reputed to give instant stress relief when you squeeze them. These usually rest beside workers’ computers, ready to be squeezed as pressure to meet deadlines increases. Key holders are also a good choice; who doesn’t have house keys, car keys or locker keys? Printed t-shirts and caps with bright, captivating colours are great for one day events in which you want to make an instant impression on as many people as possible.

Make sure as many people as possible leave wearing your t-shirts or caps. They will be sure to draw curious stares wherever they go and thus presenting an opportunity for your logo to be embossed on the memories of many. This is how to use printed giveaways to woo clients.