Branded Sweets & How They Can Encourage Customer Loyalty

Why is cake so important to celebrate most occasions? Why do lovers give chocolates to their beloved? Why is dessert a necessity for every celebration? How do promotional sweets help a business?

The answer to these entire questions lie somewhere between psychology and chemistry. The cross-cultural use of sweet dishes for celebrations is not just a mere tradition but rather a science. Whether it is the old Ayurveda sciences or the modern chemistry, they describe sweetness the strongest of all five basic tastes. Each one of our five basic senses has a very strong relationship with our mind, body and emotions.

There is a theory that our sense of smell is very strongly related to nostalgia. Smells, pleasant or not, the slightest whiff can remind us of a place or person or an event. Likewise, tiny little taste buds are the buddies which are most strongly related to our mood.

So, if you were wondering why eating chocolate gives you a feeling of happiness and contentment that is because sweet things do help in soothing and relaxing the human mind and elevating the mood. Among all basic tastes, a touch of the 'sweet' is also the one to which humans can commonly get addicted to. Because it gives such a pleasing feeling, it is pretty easy to develop a sweet tooth i.e. addiction to sweet things.

Generally, children have a naturally developed sweet tooth. Although it is not an actual medical term, it is a real condition in which people crave for sweet things. Also, it something not just related to children anymore. Chocolates and sweets can be as helpful in luring an adult as it is for little kids.

Giving someone something sweet to eat invokes a positive opinion about the person offering the sweets. Due to these involuntary positive effects of sweetness, businesses generally use promotional sweets rather than a promotional sandwich. That is what we can term it as a sweet little gesture to strike a strong first impression. It works like a jaw-breaker which is sweet, strong and lasts for long.

However, jaw-breakers are best avoided as promotional sweets. Promotional sweets are usually soft and tender sweets such as mints, jelly beans or tiny chocolates, something that melts quickly in the mouth but leaves a long-lasting impression on the mind. Promotional sweets usually come in tiny attractive packages such as mints in small tins. You can use your logo on the tins of these mints. Other than tins, attractive packaging includes mini jars or colourful colourful boxes.

Chocolates are also a delightful example of promotional sweets. It can be a bag of Chocó coins, a whole bar or a pack of tiny chocolates; it’s always a treat for your customer and business relationships.

Besides all these psychological effects, offering sweets presents a very humble and willing attitude of your business and increases the level of comfort in business relations. So, whether it’s a tin of mint or a box of chocolates, you never know what surprises it might have in it for you.