Promotional Products Week

As members of the BPMA, Total Merchandise is proud to support the National Promotional Products Week, taking place from now until the 20th September 2013. 

National Promotional Products week celebrates the Promotional Merchandise industry highlighting how useful promotional products can be. Promotional products are all around us, whether you are using them as giveaways, for competitions or to increase sales. If a promotional item is useful then research that 89% of people will keep it which is advertising at its best. 

Promotional products are everywhere around us, whether it be a branded pen, mug, calendar, USB or even confectionery! Wherever you look you will see a promotional item. These products can then be used in a variety of ways to promote the company. The way they are used is dependant on the type of organisation. For example, a corporate organisation is likely to give the products away at seminars or conferences or maybe even events. Smaller organizations may choose to give them away as Christmas gifts or in a direct marketing campaign. 

One of the main benefits of using promotional products is that they are a very cost-effective way of promoting business. If you are worried that you don't have the marketing budget to keep up with larger brands, you don't need to panic as promotional products are so cost-effective. There are lots of different items you can invest in, with some as cheap as 7pence each!  These can give a brand constant exposure on a limited budget. 

The purpose of Promotional Products Week is to raise the profile of the promotional merchandise market and promote its power and effectiveness. This, in turn, can demonstrate to businesses why it needs to be used as part of the marketing campaign. 

The promotional merchandise market is worth £765million which, surprisingly is more than the UK tea market which is worth just £647million! A lot of this is due to the fact that many people don't even realise they are being promoted to with promotional products. Take that 'bag for life' you just purchased from a high street shop, do you consider this to be promotional merchandise?  Even though you've paid for it, it is still a promotional product as it's promoting the shop. 

The power of promotional products is clearly visible with extensive research proving its effectiveness. Total Merchandise is proud to be one of the leading providers of promotional merchandise in the UK, supporting promotional products week. 

To find out more, visit www.promotionalproductsweek.co.uk

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...