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As members of the BPMA, Total Merchandise is proud to support the National Promotional Products Week, taking place from now until the 20th September 2013.
National Promotional Products week celebrates the Promotional Merchandise industry highlighting how useful promotional products can be. Promotional products are all around us, whether you are using them as giveaways, for competitions or to increase sales. If a promotional item is useful then research that 89% of people will keep it which is advertising at its best.
Promotional products are everywhere around us, whether it be a branded pen, mug, calendar, USB or even confectionery! Wherever you look you will see a promotional item. These products can then be used in a variety of ways to promote the company. The way they are used is dependant on the type of organisation. For example, a corporate organisation is likely to give the products away at seminars or conferences or maybe even events. Smaller organizations may choose to give them away as Christmas gifts or in a direct marketing campaign.
One of the main benefits of using promotional products is that they are a very cost-effective way of promoting business. If you are worried that you don't have the marketing budget to keep up with larger brands, you don't need to panic as promotional products are so cost-effective. There are lots of different items you can invest in, with some as cheap as 7pence each! These can give a brand constant exposure on a limited budget.
The purpose of Promotional Products Week is to raise the profile of the promotional merchandise market and promote its power and effectiveness. This, in turn, can demonstrate to businesses why it needs to be used as part of the marketing campaign.
The promotional merchandise market is worth £765million which, surprisingly is more than the UK tea market which is worth just £647million! A lot of this is due to the fact that many people don't even realise they are being promoted to with promotional products. Take that 'bag for life' you just purchased from a high street shop, do you consider this to be promotional merchandise? Even though you've paid for it, it is still a promotional product as it's promoting the shop.
The power of promotional products is clearly visible with extensive research proving its effectiveness. Total Merchandise is proud to be one of the leading providers of promotional merchandise in the UK, supporting promotional products week.
To find out more, visit www.promotionalproductsweek.co.uk
