Horse racing has a long history in Britain, so long in fact that it isn't possible to find an exact date as to when the first horse race took place. Horse racing has evolved over the years from chariot racing, a Greek and Roman sport, to what it is known as today.
Arguably the biggest race of the year with over 150,000 attendees and more than 600 million people watching the event on the TV, the Grand National takes place in April. Horse racing is the second largest spectator sport in the UK which makes it the perfect opportunity to increase your brand exposure.
Why Should You Take Your Business To The Races?
There are a number of items that attendees need to remember to take with them for any racing day. First of all, people will be taking cash with them - how else are they going to place those important bets? As there are so many people at the races, it's important to have somewhere safe to keep the cash, such as a wallet, or a bag.
We all know what British weather is like, which means attendees of the races should always be prepared. If the forecast mentions a chance of rain, taking an umbrella is a good idea. A day at the races means people will be outside all day, so they can't take any risks. If it is a very sunny day, then it's sensible to take some sunscreen and a pair of sunglasses.
All of these products create the perfect opportunity to promote your business and all the while being remembered for providing practical and useful items, which could also lead to brand loyalty.
Below we have listed some promotional product ideas that can add value to your clients day at the races.
Belluno PU Wallet
This branded wallet is a luxury, high-quality product that ensures brand exposure every time your customer places their bets or pops to the Prosecco tent.
Price on application
Fleece Blanket with Pouch
Protect your client's grand attire, at the Grand Nationals, with a full-colour branded blanket and carry bag - perfect for picnic breaks.
PE Disposable Rain Poncho
Nobody wants to be caught in the rain, especially in that special outfit that has been planned for weeks, if not months! Be remembered for saving the day with a branded disposable rain poncho.
Price on application
Double Compact Mirror
Not only are these mirrors the perfect size for taking to the races, but your brand will also benefit from exposure every time it's pulled out for those little touch-ups! Not to mention they're available in a sleek silver and stylish rose gold.
The races often encourage a smart dress code. While women commonly sport hats - the more extravagant the better - men wear suits. Make the finishing touch with your personalised cufflinks.
Horse racing offers the perfect opportunity to expose your business and build both brand awareness and loyalty. If you're looking for the best way to promote your company at the next races we have a vast range of promotional merchandise tailored for your needs.
Main image from Pexels.com