The Brits traditionally love a cup of afternoon tea, even more so when it is in their favourite promotional mug.
Whilst the custom of drinking tea has been around for Centuries since the 1660's, afternoon tea is a relatively new tradition, only becoming popular in the 19th Century. At this time the 7th Duchess of Bedford complained of having a 'sinking feeling' in the afternoon. The solution proposed to the Duchess was to have a pot of tea and a sandwich, this made her feel much better and she started to invite friends over to join her and so 'afternoon tea' was born.
Afternoon tea was differentiated between the classes. The upper class would enjoy 'low' tea at around 4pm whereas the middle and lower classes would have a 'high' tea later in the afternoon at 5pm. The names 'high' and 'low' tea describe the table on which it was served.
For example, the upper class would enjoy their afternoon tea in the drawing room on low tables. In comparison the middle and lower classes, unable to afford a house with a drawing room would have it on their dinner table. This is still true today, as hotels offer 'high tea' in their dining rooms. The afternoon tea tradition became famous overseas, with many tourists still believing that everyone in England stops for tea in the afternoon.
However, whilst Brits still drink a lot of tea, a full afternoon tea is generally a luxury and a occasional indulgence. To experience the best afternoon tea's people generally go to exclusive and expensive hotels. But afternoon tea does not need to be an entire meal, it can just be a tea and biscuit and what better to serve it in than a promotional mug? If you give someone who works in an office a promotional mugs, you will be gaining maximum exposure for your brand. Everyone who walks past the desk will see it, and anyone who goes into the kitchen can see it. If your design is eye catching enough you can target lots of different people without them even realising.
Promotional mugs are also very practical and long lasting. By this we mean they will be used, especially in an office where they are likely to be used for years. They are extremely practical as offices always require more mugs. We think that afternoon tea is a tradition which should not die out. You can promote this tradition and keep it alive with promotional mugs.