Promotional Mugs as it gets colder

Did you know a promotional mug is kept for more than a year? Research shows that these are kept, on average, longer than any other promotional item which shows how cost-effective they can be.  

Why Are Branded Mugs So Popular?

With the number of promotional products available, particularly technical items, you may find it surprising that mugs are still so popular. Surely people would prefer to receive a promotional USB or something similar? However, research indicates whilst half of the respondents would prefer to receive a USB, the rest of the respondents would like to receive mugs, electrical items, and pens. Great news for smaller businesses!

Further to this research, 18% of respondents stated they would keep a promotional mug longer than any other item. Why? This could be because other promotional products eventually become surplus to requirements, they may not be as high in quality or they simply aren't as high in demand as other items. Around one-third of respondents stated they keep the item for between one and three years whilst a further third keep it for more than three years. The results highlighted that 87% of respondents kept their item for more than 12 months, indicating its success. 

The survey randomly selected just under 15,000 adults to answer questions. Each respondent was screened and had received promotional products previously or was involved in sending promotional products. The survey also indicated that people would be more likely to do business with a brand after receiving a promotional product than if they hadn't. 

When we compare the ROI of promotional mugs with other advertising spends, we can see again that it is one of the most cost-effective ways of promoting a business. The cost per impression for a promotional mug is just £0.001. This is extremely favourable as the cost of other advertising spends includes television advertising at £0.008 and radio at £0.003 per impression.

Promotional mugs give lots of opportunities for branding. Think about any promotional mugs you own, where do you keep them? Who uses them? Most promotional mugs will be kept in an office, which means that a number of different people will be using them every day.

Based on the research data, it has become clear that promotional mugs should still be considered within any marketing campaign. Not only are branded mugs low in cost but they are also one of the most popular and effective forms of promotional merchandise.

If you're looking to purchase printed mugs for your marketing campaigns then take a look at our full range of branded mugs and bottles - we're sure you'll find the perfect item!

Main image from Pixabay.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti...

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

Working with a smaller budget this spring/summer? Yep, we hear you - and guess what? We're here for you, too.  At Total Merchandise, we always pride ourselves...

The Best Promotional Items For Picnics In Spring/Summer 2021

The Best Promotional Items For Picnics In Spring/Summer 2021

Warmer days are officially coming - and as lockdown restrictions across the country slowly begin to lift, now's the perfect time to think about how you can generate positive...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...