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The cold weekend spurred us on to thinking about promotional merchandise, particularly umbrellas. One of the main benefits of investing in promotional umbrellas is that they are so useful and appeal to everyone. Everyone uses umbrellas, whatever their class, age or gender, they are useful to all.
When choosing your promotional umbrellas you need to consider who your target market are. Are you aiming to high class business men, children, or perhaps you just require a standard umbrella? If you are aiming to business people then you would want to consider a golf umbrella. These are big enough to keep a suit dry, and smart enough to be professional.
Umbrellas are also considered to be high in value so will be appreciated by anyone who receives one. Think about it, what would you prefer to receive an umbrella or a pen? One is going to be a clear favourite! The best thing is that due to the unpredictable British weather umbrellas can be used all year round. Whether it be April showers, a rainy Summer or in the normal rainy seasons of Autumn and Winter, they will always be useful.
Umbrellas provide great advertisement. When it is raining, how many umbrellas do you see outside? Now think about how many people see that umbrella, if that umbrella had your branding written on it, how many people would be seeing your brand? It rains every 1 in 3 days in the UK so it's safe to say that your branding will be seen on a regular basis. This is one of the main advantages of promotional umbrellas, as they are used in public places which will attract attention.
Every successful business knows how useful umbrellas are for marketing purposes. They offer a big printing space which is big enough to cause a statement and big enough to promote your business.
At Total Merchandise we sell a range of different umbrellas, including golf, city and telescopic mini umbrellas. All of which are great for attracting attention to your brand. There are different benefits for each of the umbrellas which you should consider when investing in them. For example, telescopic umbrellas would fit in your handbag which makes them more portable and more likely to be used. City umbrellas are also great as they are slightly smaller than golf umbrellas but offer a big advertising space.
When looking at promotional merchandise for the Winter, why would you consider anything other than umbrellas?
