Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

Promotional Items With Your Logo for Small Business Saturday

This year Small Business Saturday is on the 1st December so now is the time to choose the best promotional items with your logo in time for the event. All kinds of small businesses benefit from this event - whether you are a family business, local shop, online business, wholesaler, business service or small manufacturer. 

 

What promotional items do you choose? Well you have to ask yourself a few questions first: 

 

What is my budget?
Probably the biggest influence on your choice of promotional item. If there is a way to get some info on how many people you could expect in your area from the organisers or previous participants, then that is a good place to start. Also, perhaps you can split your giveaways budget over a few products so you have a range of promotional items: luxury level, mid level and budget level to cover all eventualities.

 

What is my target audience? 
Are you aiming to attract your regulars in and reward them for their support over the years or are you targeting fresh, new customers? Again, this is where a split of promotional items can be beneficial with more exclusive giveaways for loyal, repeat business and sale items or budget giveaways for first-time visitors. 

 

How do you want to be remembered? 
We have promotional items that cover the whole range from luxury to weird to funny to practical. Luxury and practical lend themselves to a more long-term use and therefore your brand giveaway has more longevity. Whereas weird and funny lend themselves to appealing to the emotional element of a customer's personality and make your brand more memorable long after the item has perhaps run it's course. 

 

It's all food for thought but don't dwell on it too long as you don't want to be rushed into picking ideal promotional items with your logo or settling just for what you can get in time. Get yourself organised!

Written by

Katie Reed | Product Team Supervisor

With nearly 10 years' experience in the promotional merchandise industry, Katie speaks with true authority about all matters related to promotional products. Her attention to detail and creative flair ensure that product details, prices, imagery and descriptions are accurate and answer all our customers' questions. Her articles and other product-related content have become truly trusted sources of both information and inspiration for anyone deciding on their next promotional product order. In another life, she would have been a star Quidditch player.

Connect with Katie Reed on LinkedIn Connect with Katie Reed on LinkedIn

Happy Birthday: The Rubik's Cube Turns 40!

Happy Birthday: The Rubik's Cube Turns 40!

We've got a rather different kind of post for you today: we're raising a proverbial glass to an iconic promotional product that's celebrating a milestone event. ...

It's Child's Play! Best Promotional Products For Entertaining Kids

It's Child's Play! Best Promotional Products For Entertaining Kids

"Only boring people get bored..." asserts the famous quote that has been attributed to everyone from Westworld's Doctor Robert Ford to&...

Must-Have Promotional Items For A Summer 2020 Travel Campaign

Must-Have Promotional Items For A Summer 2020 Travel Campaign

Holidays! Whether your customers are planning UK staycations or keeping their fingers crossed for overseas getaways, odds are that many Brits will be keen to get away this summe...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...