This summer's hotly-anticipated UK MotoGP Grand Prix will mark the fifth year Silverstone has hosted the race since returning in 2010, after a 23-year gap.
This world championship event has a great history within Britain: the first Grand Prix that took place at Silverstone was in 1977 after the Isle of Man track was considered too dangerous for international contestants.
Another interesting fact about the event? Silverstone's famous triangle format is the result of using three runways from a World War Two Royal Air Force bomber station!
How Can Marketing Around Silverstone Help Your Brand?
In recent years, the Silverstone MotoGP Grand Prix has evolved massively - the Northamptonshire-based event now includes a festival held over the weekend and there's even a camping site in the nearby woods! This change in customer experience means over 56,000 people flock to the race, making it a great opportunity for involved businesses to increase brand awareness.
Exhibiting at the festival can open the door to a huge new potential audience and your business can benefit from utilising a variety of marketing tools to max the potential, with promotional merchandise being a favoured option. After all: branded giveaways can play a huge part in increasing brand awareness.
Even if your business isn't directly involved in the event itself, you can still show your support. Promotional products that tie-in with motorcycles, biking and sports generally would make great giveaways to hand-out to customers, especially if your target audience has a particular interest in motorsports and outdoors pursuits. For a neat finishing touch, why not include a card that tells customers the product is in support of the Silverstone MotoGP Grand Prix?
We've put together a list of some promotional sports merchandise that would be ideal for revving up your brand awareness around motorbike events such as the Silverstone MotoGP Grand Prix - ready, set, go!
Fruit of the Loom Super Premium T-Shirts
Let's start with the obvious one: branded t-shirts. Everyone loves a freebie, especially if the item they are receiving is practical and useful. Whether handed out ahead of Silverstone or at the event itself, T-shirts are an essential item in people's wardrobes and they can allow your branding to be noticed in places it might not usually reach.
My Kit Bike Repairs
It can be assumed that people who are watching or attending an event such as the MotoGP Grand Prix at Silverstone are likely to own some sort of bike themselves. Handing out a bike repair kit, personalised with your brand's full-colour artwork will make a helpful gift, and even more so if your business is directly related to bikes.
Motorbike Stress Toy
Okay: technically speaking, it's a Police motorbike - but it's still a motorbike! Your artwork can be printed in up-to full colour on the front of this branded stress toy, ensuring relief for your customers and awareness for your business with every use. And breathe...
PVC Bike Seat Covers
These printed bike seat covers are a budget-friendly promotional item ideal for tying in with bike-related sporting events like Silverstone. Each of these branded covers offers a large print area for your branding and they are available in over 15 colours.
Ideal for tying into sports or fitness-related campaigns, these reusable personalised folding bottles offer the opportunity for your brand to be seen and remembered over and over again. Dispatch is available in just five working days, making them almost as speedy as the bikes on the Silverstone track!
Get a grip on your marketing strategy and 'wheelie' impress customers ahead of this year's Silverstone MotoGP Grand Prix by choosing the perfect promotional sports merchandise. Find the perfect products for your business and contact us today for your quick quote!
Main image from Pexels.com
With nearly five years of experience across both agency and client-side digital marketing, Ally brings a wide range of expertise to the TM team. Ally possesses the technical and creative abilities to create engaging promotional merchandise content and paid media campaigns. A keen photographer, Ally also takes many of the shots you'll see in our articles and social posts. Outside of work, she assists at a local smallholding and has developed a love for all animals, including her African Grey Parrot - Maxwell.