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Sometimes you need to go that extra mile with your customers and we believe promotional Christmas gifts do just that. Whilst it may be nice to send a Christmas card to loyal customers, there is nothing more appreciated than a gift.
The Key To Using Christmas As A Means Of Marketing Your Brand
With the hustle and bustle of Christmas parties, events and gift buying many management and marketers know it's important to plan early. Businesses know it's important to gift their most important customers, partners, and employees by rewarding them for their custom and loyalty. Some companies forget that you can include branding and marketing into your gift ideas, instead choosing to send corporate gifts like wine and chocolates.
Branding is extremely important to a business and many don't realise how instrumental Christmas can be in marketing the business. With technology advancing all the time, it is now possible to personalise all gifts with company branding. Even wine bottles and chocolates can be personalised with your branding.
Whilst branding is important when giving Christmas gifts it is also important to personalise them so the recipient knows they are not just another marketing item. Simply writing a thank you message will show the recipient that the gift was purchased with them in mind. This can leave a good impression of your business as well as build a strong relationship. These gifts can also be a reflection of your companies values and morals.
The BPMA's 2011 survey showed that promotional gifts are very useful for companies marketing, but what gifts are the most useful? The survey showed that the gifts with the highest ROI were desktop gifts. This was because 76% of recipients can name from memory the brands which are promoted on their desk. Desktop calendars are very popular promotional items at Christmas time. This is because they can tie in the Christmas theme as well as produce a high ROI.
At Total Merchandise, we have created a special section of corporate Christmas gift ideas to give you some inspiration. Remember, any promotional item can be personalised for the festive season! Don't forget to fill out the form for a rapid quote or give us a call!
Main image from Pexels.com
