The 'Digital Revolution' has meant a lot of jobs have been made redundant (typewriter salesman anyone?). It's not just products which have started to become obsolete but also services. People are more inclined to 'DIY' and find their own cheaper deals online whether that be cars, properties or even holidays.
The increased Internet usage has meant that a number of independent, and even large travel agents have struggled. Whilst still experts in their field, travel agents are having to become increasingly dependent on booking 'complex' trips and corporate tours rather than the standard family holiday. There is no doubt that travel agents have an expertise which the online environment can not demonstrate, but it's difficult to actually communicate this to customers who are convinced they can do everything on their own.
There is always room for improvement when it comes to promoting your business. Even the largest businesses in the world continue to advertise as they need to constantly get their brand noticed. If you look at larger travel agents, you will notice they invest in television advertising and marketing campaigns to try and attract custom. Whilst the average independent travel agent is unable to afford to promote itself on such a widescale, there are still advertising opportunities available.
There is no doubt that the majority of travel agents require a 'boost' and with the summer holidays coming up, it's time to take a moment to consider your advertising for the summer and whether the use of promotional giveaways can help.
July and August are the most popular months for travelling abroad within the UK. Prices for holidays during these months are often much more expensive as the school holidays fall within these months. Due to legislation changes, those with children in schools are no longer allowed to remove their child from school for a holiday. This means there is even more added interest in holidays around this period.
There are lots of giveaways you could consider giving to your customers if you are a travel agent. Perhaps go through your data list from 2013 and send merchandise items to customers already on your mailing list. It is often considered to be much easier to sell to an existing customer than attract a new customer so this is a great way of reminding customers that you are still there and ready to help with their holiday booking.
Do you work in a travel agents? How are you advertising your business to attract more customers for 2014?