Promoting Your Travel Agents Business Ready for The Summer Rush

The 'Digital Revolution' has meant a lot of jobs have been made redundant (typewriter salesman anyone?). It's not just products which have started to become obsolete but also services. People are more inclined to 'DIY' and find their own cheaper deals online whether that be cars, properties or even holidays.

 

The increased Internet usage has meant that a number of independent, and even large travel agents have struggled. Whilst still experts in their field, travel agents are having to become increasingly dependent on booking 'complex' trips and corporate tours rather than the standard family holiday. There is no doubt that travel agents have an expertise which the online environment can not demonstrate, but it's difficult to actually communicate this to customers who are convinced they can do everything on their own.

 

There is always room for improvement when it comes to promoting your business. Even the largest businesses in the world continue to advertise as they need to constantly get their brand noticed. If you look at larger travel agents, you will notice they invest in television advertising and marketing campaigns to try and attract custom. Whilst the average independent travel agent is unable to afford to promote itself on such a widescale, there are still advertising opportunities available.

 

There is no doubt that the majority of travel agents require a 'boost' and with the summer holidays coming up, it's time to take a moment to consider your advertising for the summer and whether the use of promotional giveaways can help.

 

July and August are the most popular months for travelling abroad within the UK. Prices for holidays during these months are often much more expensive as the school holidays fall within these months. Due to legislation changes, those with children in schools are no longer allowed to remove their child from school for a holiday. This means there is even more added interest in holidays around this period.

 

There are lots of giveaways you could consider giving to your customers if you are a travel agent. Perhaps go through your data list from 2013 and send merchandise items to customers already on your mailing list. It is often considered to be much easier to sell to an existing customer than attract a new customer so this is a great way of reminding customers that you are still there and ready to help with their holiday booking.

 

Do you work in a travel agents? How are you advertising your business to attract more customers for 2014?  

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
TM Edit: Your 2021 Guide To The Best Summer Promotional Products

TM Edit: Your 2021 Guide To The Best Summer Promotional Products

This just in, people: summer is almost upon us! With the season officially starting on 21 June 2021 and with months of sunshine (well, hopeful...

The TM Edit: 2021 Promotional Back To School Essentials

The TM Edit: 2021 Promotional Back To School Essentials

It might feel as though the 6-week summer break has only just started, but the first day of the new school year will be here before we know it - blink and you'll miss it! -...

Pop The Kettle On For National Tea Day 2021

Pop The Kettle On For National Tea Day 2021

Pop the kettle on and grab your Rich Tea's because we've got some welcome news for our brew-loving nation: Wednesday 21st April is National Tea Day 2021. Yes, that&...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Add Some Fizz this Champagne Day with Promotional Sparkling Wine

Hashtags at the ready people because it's almost time to celebrate #ChampagneDay 🥂 In fact, you will be able to raise a glass in t-minus (approximately) 12 ho...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...