Promoting Your Travel Agents Business Ready for The Summer Rush

The 'Digital Revolution' has meant a lot of jobs have been made redundant (typewriter salesman anyone?). It's not just products which have started to become obsolete but also services. People are more inclined to 'DIY' and find their own cheaper deals online whether that be cars, properties or even holidays.

 

The increased Internet usage has meant that a number of independent, and even large travel agents have struggled. Whilst still experts in their field, travel agents are having to become increasingly dependent on booking 'complex' trips and corporate tours rather than the standard family holiday. There is no doubt that travel agents have an expertise which the online environment can not demonstrate, but it's difficult to actually communicate this to customers who are convinced they can do everything on their own.

 

There is always room for improvement when it comes to promoting your business. Even the largest businesses in the world continue to advertise as they need to constantly get their brand noticed. If you look at larger travel agents, you will notice they invest in television advertising and marketing campaigns to try and attract custom. Whilst the average independent travel agent is unable to afford to promote itself on such a widescale, there are still advertising opportunities available.

 

There is no doubt that the majority of travel agents require a 'boost' and with the summer holidays coming up, it's time to take a moment to consider your advertising for the summer and whether the use of promotional giveaways can help.

 

July and August are the most popular months for travelling abroad within the UK. Prices for holidays during these months are often much more expensive as the school holidays fall within these months. Due to legislation changes, those with children in schools are no longer allowed to remove their child from school for a holiday. This means there is even more added interest in holidays around this period.

 

There are lots of giveaways you could consider giving to your customers if you are a travel agent. Perhaps go through your data list from 2013 and send merchandise items to customers already on your mailing list. It is often considered to be much easier to sell to an existing customer than attract a new customer so this is a great way of reminding customers that you are still there and ready to help with their holiday booking.

 

Do you work in a travel agents? How are you advertising your business to attract more customers for 2014?  

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

12 Valentine's Day Merchandise Ideas To Show Customers You Care

12 Valentine's Day Merchandise Ideas To Show Customers You Care

Valentine's Day 2024 is fast approaching - and this year, why not show your clients exactly how much your company appreciates their business? After all, sho

The Best Office Award Ideas (And The Trophies To Match!)

The Best Office Award Ideas (And The Trophies To Match!)

If you're currently planning an awards ceremony and are looking for the perfect trophy titles - not to mention the perfect trophies! - we can help. We've got yea

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no o

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

How Total Merchandise Supported Smart Works With Charity Tote Bags

How Total Merchandise Supported Smart Works With Charity Tote Bags

The team at Total Merchandise always love to do what they can to support the work of the many amazing charities and organisations across the UK - so we were delighted to re

Why Promotional Products Work: The Value Of Merch For Your Brand

Why Promotional Products Work: The Value Of Merch For Your Brand

Okay, we might be biased but there really is no denying it: promotional products are an incredibly powerful tool for any UK business. Whether you're a start-up looki