Every marketer knows that printed USB's are one of the most sought after promotional gifts. This is because they are such a modern gift. Having been invented to take over from the CD data storage and 3½ inch floppy disc, USB's are still considered to be expensive when compared. With this in mind, you should consider printed USBs as part of your 2013 marketing plan.
So why are printed USB's so popular. Aside from the obvious that they are great for data storage. USB sticks come with different memory capacities, this means you can choose the memory capacity depending on what you require. If you work within a creative industry, you may choose USB's with larger memory capacity. Whereas, if you work in an industry which doesn't use USB's on a regular basis then you may be able to get away with smaller memory capacity.
Printed USB's are very small in size which means they can be distributed further and easier. The smaller in physical size your USB stick is, the more likely it is that people will carry it around. This will promote your brand even further. If you imagine the more people carrying around your printed USB, the more people are promoting your brand.
Customers really value USB sticks as a gift. This is because, whilst they are everywhere they are still fairly expensive to purchase. However, when you purchase them in bulk this becomes much cheaper. As they are such a high valued item, customers will feel more valued and in turn, are likely to be more loyal to your brand.
Once you have decided to purchase your printed USB's you should consider the design carefully. Think about who you will be giving them too? As we mentioned before, people working in a creative industry will require more memory storage than a student. This should be considered when purchasing your USB's. You could also think about the shape of your USB. If you are targeting a creative industry you may want a custom design. We are able to create almost any shape for your USB design, including buildings, animals and even people! There are many ideas on our website already, or you can call us to discuss your own unique design.
Printed USB's are useful to everyone who receives one, so they should be considered within your 2013 marketing plan.