Printed USB's could make the difference

When invented, who knew the USB or Universal Serial Bus could make such a difference to technology? Whilst we use branded USB sticks on a regular basis to store information, it's difficult to imagine that this wasn't the reason USB's were invented!

The Invention Of The USB And Its Many Uses

Prior to the invention of the USB, there were lots of different cables used by computer technicians within the back of a computer. For example, there were many different ports available including the serial port, parallel port, and many others! These often differed between computers as well-meaning if there was a problem with a mouse, it wasn't possible to transfer between machines easily. 

The USB was designed so there was one common plug that allowed peripherals to be connected. This made life much easier for technicians, and not only that, the plug was faster, more cost-effective and a simple 'plug and play' hardware. 

The USB was developed by a group of experts around 1995. It is unclear who originally created the USB as it has changed so much over the years, however, a number of companies joined together to launch the USB we know today, forming the USB Implementers Forum. This was a not for profit organisation used to publish specifications and provide support to those who needed it when adopting the technology. 

There have been a number of USB's released since 1995, each offering an upgrade on the previous version. It's important to note that whilst USB's were first use to standardise leads going into computers, they quickly became storage devices as well, replacing the old floppy disc. The USB was more robust and offered more storage for customers, making it much more useful. 

Using USB Sticks As A Marketing Tool

Promotional merchandise companies have increasingly sold more printed USBs over the years. They are available with different storage spaces, different colours and even in different shapes. This means you can create a printed USB to match your companies colours, ethics, and even the industry! Printed USB's are a very popular form of promotional merchandise as they have a high perceived value but in actual fact, are surprisingly low in cost. 

Here at Total Merchandise, there are lots of branded USB sticks you could invest in, you can even create your own bespoke USB stick meaning it can be any shape you like so it can be completely unique to your organisation. You need to make sure that your promotional USB is suited for your target audience to ensure they are as effective as they can be.

Main image from Pixabay.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Let's Get Technical! Promotional Gadgets For 2020 Marketing Campaigns

Let's Get Technical! Promotional Gadgets For 2020 Marketing Campaigns

Keen to make a serious impression on your customers? It's time to switch-on to the potential of branded technology giveaways and gadgets to help power up your brand awarenes...

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

'Tis The Season! Branded Advent Calendar Ideas For Christmas 2020

'Tis The Season! Branded Advent Calendar Ideas For Christmas 2020

Okay, okay: it's mid-September and Christmas might well be the very last thing on your mind. But there really is no better time than right now to start thinking about y...

Hands, Face, Space: Social Distancing Items For UK Businesses

Hands, Face, Space: Social Distancing Items For UK Businesses

It's safe to say that products such as face masks, hand sanitiser and items to encourage social distancing are going to be around for a while to come. Whilst this...

TM Edit: Must-Have Promotional Products For Getting Back To Work

TM Edit: Must-Have Promotional Products For Getting Back To Work

With the government keen to encourage offices across the country to reopen, there's no better time to give some thought to what you can do in order to welcome your team...