Using Printed Mouse Mats To Increase Your Brand Recognition

There are lots of reasons why you should purchase printed mouse mats to promote your business whoever your target market is, so why not think about your business aims and let your promotional products do the talking?

Printed mouse mats are a great way to get right under your customers' noses in their offices. They can only be used with a computer which means that you are ensuring your promotional products are in a place where they spend most of their time. You are also ensuring that your customers always have your telephone number handy should they want to call. 

If you invest in printed mouse mats, you have a free reign to get whatever you want to be printed on them. You can be very creative in your design to ensure your mouse mat gets noticed. If you work for a corporate business then you may not want a mouse mat which is too creative, in which case you could simply choose a mouse mat which is a different shape to standard rectangle ones. This could be a circle or bespoke shape, anything which is slightly different from a normal mouse mat. 

If you are looking at targeting businesses, then mouse mats are particularly useful. The average person sits at their desk on average, eight hours per day. This means that your mouse mat could be seen by one person for forty hours per week. The customer will be subconsciously advertised to on a regular basis. In a recent survey, 52% of respondents said they were likely to purchase from a company if their promotional merchandise was on their desk, indicating how powerful printed mouse mats can be. 

It is extremely rare in the 21st century to work in an office which doesn't use computers in some way. Even the construction and retail sectors have started to use computers within their industry. The increase in the use of computers has meant a significant increase in the purchase of printed mouse mats. 

Printed mouse mats can also assist in building relations with businesses and customers. If you give a gift then you are always going to strengthen a relationship as it shows mutual respect between the business and consumer. 

The advantages of using promotional mouse mats are endless and far outweigh any disadvantages. As a result, we believe that printed mouse mats should always be used as part of a marketing plan.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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