Printed Merchandise is often fun to work with, meaning marketers often like to use them within their marketing campaigns. There are hundreds of promotional items on the Total Merchandise website which your organisation can use to expand your brand. These can be from pens to USB sticks, anything with your company branding on it will promote your brand.
Marketers often find it fun trying to find relevant printed merchandise to their marketing campaign. It is important to ensure the merchandise is relevant to your organisation whilst also being unique to your competitors. If you look around any office, or even at home you will find at least one item of printed merchandise. This will most likely be on a mug but it can also be on any other item. Some items are considered to be more seasonal, such as calendars or corporate gifts whilst other items like bags and pens are timeless and can be given out at any time of the year.
Printed Merchandise can be used for a variety of reasons. Some people use printed merchandise to support a product launch, whilst others may use them to distribute at trade fairs. There is no doubt how successful the use of printed merchandise is and how they can help your business. Just as an image can say a thousand words, merchandise can mean a thousand different things. It can be used as a thank you to customers for their purchase, a welcome to new customers or just as a way of building relationships with customers.
It's important to differentiate printed merchandise and business gifts. Printed merchandise should generally be used solely to promote your business and business brand. In comparison, business gifts are generally given to loyal customers or people you want to build a relationship with. These are often higher in value and cost as they are purchased on a smaller scale. Many organisations tend to purchase both business gifts and printed merchandise.
It is very important to make your investment measurable. After all, you don't want to spend money form your budget on something and see no return on investment. Part of the ROI will be your customers being grateful for the item which there is no monetary value of but you will see a return on this gradually. With printed merchandise, you may see a different return on investment, as you may see new customers buying into the business.