Trade shows are hugely beneficial for all business sectors but there are a few easy to follow tips to ensure maximum success and minimum stress, including how to choose the right promotional items to represent your brand.
Planning and organisation are the keys to having a successful trade show and further enhancing your sector share. The level of effort and creativity put in will directly influence your brand's awareness targets, the number of leads and networking opportunities. So don't leave it to chance.
Participating in trade shows is not inexpensive and you will have to expect a certain level of budgetary spend. So in order to deliver a return on investment worthy of the cost of taking part, be prepared for all eventualities and consider the following suggestions:
- Split the tasks in to 3 main areas: Pre, During and Post to help stay organised and on top of everything.
- Before, start planning as far in advance as possible and make sure you choose clear objectives and adhere to a strictly defined budget. Researching and carefully choosing the trade show or event you wish to attend is key to tying down these initial points.
- In the run-up to the event, start to advertise your involvement. Whether it be on social media, networking events or word of mouth.
- Nearer the date of the trade show, do your homework on other attendees and choose representatives that will perform well against those sorts of competitors. Also make sure they thoroughly know their information.
- During the trade show make sure your representatives' network, gather as many business cards as possible, if appropriate carry out demonstrations, monitor competitors and be flexible in case of any last minute changes that become obvious whilst measuring all of these points.
- While exhibiting, be memorable and give away the best your budget can afford. Quirky, luxury, sturdy, useful, perceived high value – these are all considerations that will have been taken into account for your promotional items in the pre-trade show planning tasks. Make sure you don't miss an opportunity to giveaway a gift, don't be stingy that's what they are for after all.
- After you've packed up and headed back to the office, start to collate all information gathered from prospective clients. Access and organise the details and begin a systematic follow-up schedule.
- Gather the feedback from your representatives on the event. What worked and what did not? Did they notice something that a competitor was doing that you should have been doing too? Were there opportunities not taken? Was the event itself an overall success? All their feedback will help in organising future events.
- Thoroughly assess every aspect and grain of information from the whole trade show experience and use the information to better plan the next and the next and the next....
Attending trade shows and events require a certain amount of dedication and preparation can be time-consuming so let us take some of that strain by providing the best promotional items tailored for all budgets and sectors. One less action point on that list!