Trade Shows Are the Best Place to Give Out Promotional Giveaways

Trade shows are very important in many industries for gaining new customers but how can you get people to look at your stall, compared to all the others? The answer is with personalised giveaways.

Everyone loves to be given something for free. Even if it something as small as a pen, as long as it's free it will be popular. For this reason, we think that personalised giveaways are a great way to attract people to come to your stall at a trade show. Once the people are at your stall, it is up to you to use your charm and customer service to win over the business.

Statistics show that 72% of trade show attendees believe that a trade show influences their buying decision. This means it is vitally important to make a good impression. It is said that an impression is made within 30 seconds of meeting someone. If this is true, then staff at your stall should be seen as professional, polite and helpful. Similarly, personalised giveaways can help as they are what entices someone to come to the stall.

Furthermore, 87% of attendees at a trade show will tell at least six other people about what they have found, or learnt from the show. This means that even if you don't entice customers from the show, depending on how well you sell your business you may still get business. This means that every customer counts at a trade show.

So, what can you give away at a trade show which will persuade people to look at your stall? Importantly, the products should be cost effective. There are many people who may come to your stall to take something for free, then you will not see them again. At the same time, they need to be useful and have a high perceived value to ensure visitors to your stall.

Popular trade show giveaways tend to include bags, pens and lanyards. However, why not step away from the norm and give away something different to the other stalls? The last thing a person wants is to go home with ten promotional bags! Promotional sweets would be very popular distributed at a trade show, so could be considered. Similarly, mugs are always popular giveaways. Both of these items are low in cost and an attractive giveaway.

If you have a trade show coming up in the next six months, you need to consider the personalised giveaways you are going to use to entice people to visit your stall.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Get Ahead of The Competition with Best-Selling Sports Merchandise

Get Ahead of The Competition with Best-Selling Sports Merchandise

With 84% of Brits having watched some sort of sport on the BBC alone last summer, it's fair to say that we're a nation of sports fans. Whether it was the FA Cup final, W...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

Queen Elizabeth's Platinum Jubilee is rapidly approaching - and if you're looking for ways that your business can get involved in the action, Total Merchandise is here t...

Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...