People are bound to always be watching their pennies which means that it is important to reward loyal customers who are continuing to shop with your business. What better way to do so than with the use of personalised giveaways?
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The Importance Of Rewarding Loyal Customers With Promotional Products
A customer satisfaction survey has shown, that even with limited spending, approximately 60% of customers are willing to pay more for a service or product if they have received a high level of customer service from the business. In a tough economic climate, customer service is vital in business, particularly when you also consider that an average organisation loses roughly 30% of its customers annually.
It is important to attract new customers, however, it is often the case that it is cheaper to retain existing customers than it is to acquire a new one. In fact, a recent statistic showed that retained customers are six to seven times more profitable than new customers. However, only 12% of organisations actually spend any money attempting to retain customers?
How To Show Your Appreciation To Your Customers
Customers will always stay loyal to an organisation if they feel valued as these statistics show. Maintaining a strong relationship with all customers is vital to a business's success. There are a number of ways you can show customers you value them.
First of all, you can encourage two-way interaction with them. This may mean providing a customer feedback form as it shows that you are interested in your customer's views and are looking at new ideas for your business. You can also use social media to communicate with your customers, again showing them that their opinion is valued. However, some organisations may feel this is a risky way of promoting their business, in which case personalised giveaways may be the most useful marketing tool.
Giving away promotional products has become increasingly popular over the years as organisations have realised that it works in their marketing. However, with so many companies already using it as a marketing ploy, it can be difficult to set your brand apart from the rest. So why not choose unique promotional gifts as a way of retaining your customer's loyalty?
The gift doesn't need to cost a lot, take a look at our low-cost promotional products for some inspiration. This doesn't even need to be in monetary value – it may simply look as though it's worth more.
Personalised giveaways are a guaranteed way to build relationships with your customers, so pick your investment wisely. To find your perfect promotional product check out our best-selling promotional merchandise ideas section!
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