Personalised Giveaways for the most loyal customers

People are bound to always be watching their pennies which means that it is important to reward loyal customers who are continuing to shop with your business. What better way to do so than with the use of personalised giveaways?

The Importance Of Rewarding Loyal Customers With Promotional Products

A customer satisfaction survey has shown, that even with limited spending, approximately 60% of customers are willing to pay more for a service or product if they have received a high level of customer service from the business. In a tough economic climate, customer service is vital in business, particularly when you also consider that an average organisation loses roughly 30% of its customers annually.

It is important to attract new customers, however, it is often the case that it is cheaper to retain existing customers than it is to acquire a new one. In fact, a recent statistic showed that retained customers are six to seven times more profitable than new customers. However, only 12% of organisations actually spend any money attempting to retain customers?

How To Show Your Appreciation To Your Customers

Customers will always stay loyal to an organisation if they feel valued as these statistics show. Maintaining a strong relationship with all customers is vital to a business's success. There are a number of ways you can show customers you value them.

First of all, you can encourage two-way interaction with them. This may mean providing a customer feedback form as it shows that you are interested in your customer's views and are looking at new ideas for your business. You can also use social media to communicate with your customers, again showing them that their opinion is valued. However, some organisations may feel this is a risky way of promoting their business, in which case personalised giveaways may be the most useful marketing tool.

Giving away promotional products has become increasingly popular over the years as organisations have realised that it works in their marketing. However, with so many companies already using it as a marketing ploy, it can be difficult to set your brand apart from the rest. So why not choose unique promotional gifts as a way of retaining your customer's loyalty?

The gift doesn't need to cost a lot, take a look at our low-cost promotional products for some inspiration. This doesn't even need to be in monetary value – it may simply look as though it's worth more.

Personalised giveaways are a guaranteed way to build relationships with your customers, so pick your investment wisely. To find your perfect promotional product check out our best-selling promotional merchandise ideas section!

Main image from Pexels.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
How To Use Promotional Products Effectively To Boost Your Business

How To Use Promotional Products Effectively To Boost Your Business

If you've never ordered promotional products before, it can feel a little overwhelming. After all, there are countless product options out there and it can be hard t

Promotional Tennis Products To Get Your Brand Behind Wimbledon

Promotional Tennis Products To Get Your Brand Behind Wimbledon

Strawberries at the ready, people - Wimbledon is upon us! The annual tennis contest sees the world's best tennis players descend upon the courts of the southwest London tenn

The Best Office Award Ideas (And The Trophies To Match!)

The Best Office Award Ideas (And The Trophies To Match!)

If you're currently planning an awards ceremony and are looking for the perfect trophy titles - not to mention the perfect trophies! - we can help. We've got yea

The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr

Go Green with Over 600 Eco-Friendly Merchandise Ideas

Go Green with Over 600 Eco-Friendly Merchandise Ideas

With climate change and environmental responsibility increasingly hot topics around the UK - and the globe as a whole, for that matter - it makes total sense for your business t

Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su

Plantable Promotional Products To Let Your Brand Bloom This Spring

Plantable Promotional Products To Let Your Brand Bloom This Spring

Winter is slowly edging away - well, kind of - and now's the perfect time to start planning for your spring marketing activity. And what better way to grow your bran

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Last week, we attended the BPMA Awards: an annual celebration of the promotional merchandise industry, hosted by the British Promotional Merchandise Association (BPMA).

12 Valentine's Day Merchandise Ideas To Show Customers You Care

12 Valentine's Day Merchandise Ideas To Show Customers You Care

Valentine's Day 2024 is fast approaching - and this year, why not show your clients exactly how much your company appreciates their business? After all, sho