Promotional Merchandise to Add Some Inspiration to Your Marketing

Here at Total Merchandise we have a number of inspiring ideas for your custom merchandise, as we know, that sometimes it can be challenging to think up new and inspiring ideas all on your own.

Custom merchandise is really just promotional merchandise that has been customised to suit a specific target market to make it more appealing to them. For example, promotional sports bottles would be considered custom merchandise for people who are into their exercise and promotional chocolate would be more customised for those who are not.

Finding the right custom merchandise for a business can be a tricky one, as there are so many options to choose from. If you're stuck for ideas don't panic, Total Merchandise are here to help.

Promotional USB memory sticks: These can be a fantastic form of custom merchandise (if you know your target market and work with computers) as it will be useful to clients and will promote your company at the same time.

Promotional catering items: Catering items such as a promotional wooden spoon or a promotional pastry brush, would be perfect custom merchandise if your target market work within the catering industry.

These are just two of the vast number of custom merchandise you can have for your company. Some of the best custom merchandise ideas range from the obvious, to completely 'out of the box'.

'Out of the box' custom merchandise is usually the most striking, and should become the main focus point for passers by at promotional events or shows. This is very handy as at a promotional event there is usually many company's handing out promotional merchandise, the more yours stands out the better.

Some companies however choose to have custom merchandise that is focussed on the kind of work it does, for example, a sweet shop many offer personalised sweets or chocolate to customers. When we say 'obvious custom merchandise', we basically mean promotional items that many different people will use on a very regular basis.

Using obvious custom merchandise is a great way to get the company brand seen by more people, more often. A good way to get ideas for your custom merchandise is to hand out a questionnaire to your current customers, asking what things they like, and possibly even what products they would like to try out from the company. This should then give you a rough idea as to what sort of custom merchandise will be beneficial to the company.You could even use social media polls for this (Facebook and Twitter etc).

If you're stuck for inspiration for you promotional campaign, give us a call today, where our friendly advisers will be on hand to help with any quires or questions.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

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