Why does your brand need to appear more visible? The answer is pretty simple, by having increased visibility, you are promoting your business and products to your target audience. As you will have noticed with larger companies, how your brand is seen by customers is how your business survives in the industry.
There are a number of ways you can increase your brand's visibility so people notice it over your competitors. First of all, you can ensure your business is using social media channels effectively. Social media should act as another form of customer service and can provide fantastic visibility to your organisation. One of the best ways to improve your visibility is to use a mixture of promotional merchandise and social media to build up momentum about your brand.
Another tip is to look at what your competitors are and aren't doing. This will help you to see what your business is doing well and also how you can improve. Conducting this kind of research can also help you to get inspiration about running your next marketing campaign.
Offering discounts and sales promotions is another way in which you can increase your brand's visibility. Everyone loves a discount, even more so when they were going to purchase the item anyway! Make sure if you offer a discount or promotion you offer it to your customers first. Many businesses choose to go down the route of offering discounts to first-time customers rather than existing customers. Whilst this may bring in new customers, it is making life more difficult. It costs eight times as much to convert a new customer than it does an existing one.
Running competitions is another great way to increase your brand's visibility. Try giving away prizes which are relevant to your company for an added boost – perhaps branded pens or mugs would be a good prize. This is under the impression that the winner of the prize will then show it off on social media which will give you even more brand exposure!
Of course, there's also the decision to use promotional products which can increase your visibility even further. Receiving personalised giveaways is a pleasant experience for your customers. Everyone likes to receive a gift, particularly when it's a freebie! The items you choose are almost irrelevant as branded giveaways will improve your visibility, thus giving you potentially more sales.