How to Use Instagram for Marketing: Part 2

In our last article we had a look at the basic recipe for an Instagram profile, for instance the posting strategy and understanding the key demographics. Now it’s time for the juicy part – actually creating your business profile! It’s important to be able to optimise your Instagram profile and get the most lift possible from areas such as your profile picture, your content and even your hashtags. So here we have part 2 of how to use Instagram for marketing your business…

Step 1: Drive Value from Your Bio, Profile Picture and Link

Your bio
You’ve only got a few words in your bio to share with your followers who you are as a brand and what you represent. As a general rule of thumb, it’s normally a good idea to include either (or both) of a brand slogan/tagline, for instance, KitKat’s ‘take a break’, and an outline of who you are and what you do.

Your profile picture
Your profile picture ensures that your brand is instantly recognisable when someone views one of your posts or finds your profile. Therefore, we recommend using either your company logo, your logomark (your logo without the words), or your well-known mascot to represent your company in the profile pictures.

Your link
Unfortunately, when you post a photo the link you add doesn’t hyperlink. However, the only link which does work is in your profile. Ideally, you should have a link to drive traffic to your homepage when you’re not promoting something, in particular, to drive traffic toward campaign-specific landing pages. Whatever you choose, just make sure you have a link there!

Step 2: Create Content

Firstly, you’ll need a content strategy. A good starting point would be to focus on your products, like NIKE Running who often have their trainers or running equipment the star of their content. However, if factors such as community and culture are more representative of your brand, by all means, have images which feature them as the focal point. Identify your themes and run with them. For instance, you could focus on user-generated content, or perhaps you prefer fun and light-hearted images. Some brands even incorporate team member takeovers and getting to know the team themes.

Step 3: Create Your Style

A style guide is essential. But what does that mean? A style guide is simply a guide which contains all of the necessary information for a piece of content, from the design and the layout, to the copy and the hashtags. You should consider your colour palette, fonts, filters, captions and hashtags. Make sure you remain consistent within these, as this will increase your overall Instagram aesthetic and make your posts stand out even more.

So there you have it. From the basic recipe to the actual posting, we’ve given you our best guide on how to use Instagram for marketing. Almost every brand can benefit from using this social media platform so jump on board and get posting! ß

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Colour Guide: Everything You Need To Know About Blue Promotional Items

Colour Guide: Everything You Need To Know About Blue Promotional Items

With Blue Monday in sight, there's no better time to take a moment or two to think about the colour blue in all its glory. Because it's really not all bad, despite the n

Colour Guide: Why Consider Pink For Your Promotional Products?

Colour Guide: Why Consider Pink For Your Promotional Products?

This just in: pink is set to be the colour of summer 2023, with the release of the Barbie movie (out today!) meaning that colour schemes ac

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

Revealed: The Best-Selling Promotional Products Of 2023

Revealed: The Best-Selling Promotional Products Of 2023

It's safe to say that 2023 has been quite the year for Total Merchandise. Over the last 12 months, we've hit some major milestones, grown our team, hosted our fi

TM Edit: The Most Exciting New Promotional Items For 2024

TM Edit: The Most Exciting New Promotional Items For 2024

New year, new merch! The start of a whole new year is the perfect opportunity to give some careful consideration to the marketing and merchandise plans you've got coming up

Promotional Merchandise Items That Can Help Mental Wellbeing

Promotional Merchandise Items That Can Help Mental Wellbeing

The conversation around mental health and wellbeing is growing ever-louder and - it goes without saying - with due cause. With levels of stress, anxiety and depression at all-ti

Plantable Promotional Products To Let Your Brand Bloom This Spring

Plantable Promotional Products To Let Your Brand Bloom This Spring

Winter is slowly edging away - well, kind of - and now's the perfect time to start planning for your spring marketing activity. And what better way to grow your bran

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Last week, we attended the BPMA Awards: an annual celebration of the promotional merchandise industry, hosted by the British Promotional Merchandise Association (BPMA).

12 Valentine's Day Merchandise Ideas To Show Customers You Care

12 Valentine's Day Merchandise Ideas To Show Customers You Care

Valentine's Day 2024 is fast approaching - and this year, why not show your clients exactly how much your company appreciates their business? After all, sho