How to Organise a Business Event: Part 3

We’re back with the final instalment in the ‘how to organise a business event’ series. We hope that we have clearly established that a well-organised business event can increase the profitability of your company and the view of your brand, so take the time to review our top tips to ensure that you host the best event possible for your business. 

Spread the word 

If you don’t have a strict guest-list for your event, spread the word! You would rather be too popular than not have enough guests. Start with online – social media is a great place to begin. Share the event on your company page and post regular updates about it with what is expected to be there. If you are ticketing your event, share a web link so that people can easily purchase/book these tickets and consider doing a giveaway offering free tickets if customers share your event online. These social media platforms are free to use, offering you a free platform to market your event. Start a hashtag and follow it throughout all of your platforms to generate a conversation.  

We also recommend that you add the event to your email newsletter, perhaps giving it its own dedication newsletter. Feature it as a highlight in your calendar and get the buzz going! 

Post-event essentials

Once everyone has left the event does not mean that it’s all over! Take some time to review your goals and see if you achieved everything that you aimed to. Did you want to gain new customers? Did you want to make sales? Did you want to generate leads? Did you want to increase your social media following? Review what worked and what didn’t, and then you can see what you want to incorporate into your next event and what you might miss out on. For example, if you booked a public speaker, were they inspiring and engaging, and did they generate a conversation buzz after they were finished with their speech?  

Furthermore, you want to follow up with your guests. We always recommend sending a thank you email to thank them for their attendance – this email is also a good opportunity for you to advertise future events with your company and within your field. 

We hope that our tips serve you well in organising your next event. From the very beginning stages of venue searching to the final follow-ups post-event, make sure that you stay organised and keep your goals in mind. 

Written by

Adam Carter | Head of Products

Adam has been leading the Product team for over 18 years, during which time he's built up an enviable reputation as one of the industry's most trusted authorities on promotional merchandise. As well as supplier relations, product sourcing and pricing, Adam is also responsible for ensuring our promotional merchandise is presented on the website in the most effective manner. His expertise makes him the go-to person on the team for spotting merchandise trends and he's highly experienced in identifying the best branded products to meet our customers' needs. When he's not working, Adam enjoys travel, electronic music and all forms of cinema.

Connect with Adam Carter on LinkedIn Connect with Adam Carter on LinkedIn

The Best Office Award Ideas (And The Trophies To Match!)

The Best Office Award Ideas (And The Trophies To Match!)

If you're currently planning an awards ceremony and are looking for the perfect trophy titles - not to mention the perfect trophies! - we can help. We've got yea

The Best Pride Promotional Products For Summer 2024

The Best Pride Promotional Products For Summer 2024

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

Best Summer Merch Ideas To Keep Brand Awareness Hot In 2024

It might feel like we've only just managed to leave winter behind but summer is fast approaching! And if you're looking for something that little bit different to bolste

Our Top 10 Best-Selling Promotional Products of 2021

Our Top 10 Best-Selling Promotional Products of 2021

With 2022 just around the corner, there's no better time to shine a light on our very best promotional products of 2021. Will we have a new winner this year, or will

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix.  W

A New Take on the January Blues with Promotional Merchandise

A New Take on the January Blues with Promotional Merchandise

The January blues: the phrase that we've become accustomed to using to describe January. The month of cold weather, dark mornings, the post-Christmas come down, and the poss

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

In Honour of Plastic Free July: Ideas To Help Your Brand Cut Plastic

Plastic Free July is an inspiring worldwide movement that encourages people around the globe to swap single-use plastics in favour of other options.  From disposabl

11 Easy Ways To Make Your Brand Stand Out This Summer

11 Easy Ways To Make Your Brand Stand Out This Summer

Keen to do something a little bit different with your promotional marketing plans throughout summer 2024? Whether you're looking for fun awareness events you can lin

The Best Promotional Merchandise & Freebies For Freshers' Fairs

The Best Promotional Merchandise & Freebies For Freshers' Fairs

For the uninitiated, a freshers' fair is one of the most important events in the student calendar. As well as giving new students the chance to discover campus-