How to Massively Increase Your Email Signups

It is pretty simple to make changes to your email signup strategy, and these few changes can lead to huge rewards for your company in terms of reach and engagement. We’ve put together a few of our top tips to massively increase your subscribers which are incredibly easy and quick to do!

Make it super easy for people to sign up

This sounds so obvious, however it’s all too common that we see lengthy processes that people have to go through to sign up to something they’re not even that bothered about. There are two ideas that you can gather from this: firstly, create interesting, exciting content that people will want to read regularly, and then suggest a few times to send this content to people’s email inboxes. From this, you’ll get great content, and you’ll make it easy for people to sign up to emails containing content that they’ve shown they’re interested in.

Consider a ‘slideup’ box

Research has shown that email signups can double through adding a slideup box to your website or blog. They tend to pop up when a visitor has scrolled around 60% of the way down the page, suggesting that they are interested in what your page is about and are keen to continue exploring the page. If you are considering using this tip, we suggest storing a cookie to make sure the slideup isn’t shown again for a few weeks if the visitor closes the slideup, as to not irritate visitors who aren’t interested in receiving your emails.

Put a featured box for email signups on your homepage

If email signups are what you’re really aiming for, consider optimising your homepage so that it features a sign up box for visitors to receive your content by email. Even if the box is small, it is likely that this little box can account for a large amount of sign ups!

Add an opt-in link to your email signature

It’s likely that you send twenty, maybe thirty (plus!) emails every day. Each one you send is actually an opportunity for you to get people to sign up to your business’ emails through a link in your email signature. This link could point to your homepage, perhaps including one of the boxes we mentioned above, or one of your particularly popular articles to give your visitors a taste of your content.

Those new subscribers that you’re looking for are all out there and ready to join your email list! All you need to do is make it easy and simple for them to join, and point them in the right direction.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

Our 10 Best-Selling Promotional Pens To Inspire Your Next Campaign

It may well be mightier than the sword - well, according to some, at least - but one thing's for sure: a promotional pen is a highly-effective tool to help market your...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Eco Friendly Promotional Gift Ideas

Eco Friendly Promotional Gift Ideas

It’s time for green to go mainstream, people. With more and more businesses becoming aware of their corporate responsibility to become more eco-friendly, it’s really...

TM Edit: Promotional Products To Help Your Customers Keep Cool

TM Edit: Promotional Products To Help Your Customers Keep Cool

Anyone else feeling a bit hot right about now...? With summer officially here - nope, warm days are no longer counted as a 'heatwave' - for the next couple of...

The Best New Eco Friendly Promotional Products For UK Businesses

The Best New Eco Friendly Promotional Products For UK Businesses

Here at Total Merchandise, we're delighted to offer a huge range of eco friendly promotional merchandise. And when we say 'huge', we mean it - after all, w...

3 Promotional Product Stats You Need To Know In Summer 2021

3 Promotional Product Stats You Need To Know In Summer 2021

Whether you're planning to reopen your office premises or are preparing to exhibit at an upcoming event, it's understandable that you might feel a little daunted at the...