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Today, we have countless options when it comes to marketing using social media. You can personalise your strategy to suit your business by choosing posting times, style, and content. However, when it comes to marketing to Millennials, we need to remember that they are always looking for that ‘next big thing’ and with platforms coming and going all the time their moves can be a pretty tricky thing to decipher. We’ve put together a few top tips on how to market to Millennials using social media.
Videos are better than text
Videos are one of, if not the most, effective marketing instruments in your toolbox. According to research from Magisto, 85% of Millennials are currently using video in their marketing strategies, and 45% are dedicating more than ¼ of their budget to it – that is some high statistics! The reason why video is such a powerful medium is that it can be effortlessly added into any social media platform, from Instagram to Facebook. Videos increase brand awareness effectively as users don’t want to read about a brand anymore – they want to see it!
Get a Snapchat account
Whilst Facebook is still very popular, Snapchat is the new big thing. It goes hand-in-hand with the point above that videos are bigger and better than ever and they are the medium people want to see. Research has shown that Snapchat reaches 41% of all 18-34 year olds in America every day. Now that Snapchat is far more advanced than its original days, it is possible for your business to place video adverts within Snapchat’s Live Stories, or even put your news in Discover where media companies such as Cosmopolitan post their content daily.
Be their friend
Friends are incredibly important to Millennials – due to social media most Millennials have a large circle of friends, perhaps more online than offline! As a business, your aim should be to develop your brand such that you can befriend Millennials; be trustworthy, genuine, and sociable. These are the top three values that people seek in a best friend, therefore they are the top three values you should aim to have within your business. For instance, Coca-Cola released the ‘Share a Coke’ campaign with the aim to engage customers in a way that reinforced their core brand attitudes.
Ultimately, you need to be looking back to look forward; businesses need to be looking at past behaviour to know where their audience spends their time online and then gauge where they may be headed next. Keep an eye out for social networks that are adding new features, such as Snapchat, and then consider ramping up your advertising and content strategy for that platform. Being proactive instead of reactive will reap large results amongst Millennials.
