How to Market to Millennials on Social Media

Today, we have countless options when it comes to marketing using social media. You can personalise your strategy to suit your business by choosing posting times, style, and content. However, when it comes to marketing to Millennials, we need to remember that they are always looking for that ‘next big thing’ and with platforms coming and going all the time their moves can be a pretty tricky thing to decipher. We’ve put together a few top tips on how to market to Millennials using social media.

Videos are better than text

Videos are one of, if not the most, effective marketing instruments in your toolbox. According to research from Magisto, 85% of Millennials are currently using video in their marketing strategies, and 45% are dedicating more than ¼ of their budget to it – that is some high statistics! The reason why video is such a powerful medium is that it can be effortlessly added into any social media platform, from Instagram to Facebook. Videos increase brand awareness effectively as users don’t want to read about a brand anymore – they want to see it!

Get a Snapchat account

Whilst Facebook is still very popular, Snapchat is the new big thing. It goes hand-in-hand with the point above that videos are bigger and better than ever and they are the medium people want to see. Research has shown that Snapchat reaches 41% of all 18-34 year olds in America every day. Now that Snapchat is far more advanced than its original days, it is possible for your business to place video adverts within Snapchat’s Live Stories, or even put your news in Discover where media companies such as Cosmopolitan post their content daily.

Be their friend

Friends are incredibly important to Millennials – due to social media most Millennials have a large circle of friends, perhaps more online than offline! As a business, your aim should be to develop your brand such that you can befriend Millennials; be trustworthy, genuine, and sociable. These are the top three values that people seek in a best friend, therefore they are the top three values you should aim to have within your business. For instance, Coca-Cola released the ‘Share a Coke’ campaign with the aim to engage customers in a way that reinforced their core brand attitudes.

Ultimately, you need to be looking back to look forward; businesses need to be looking at past behaviour to know where their audience spends their time online and then gauge where they may be headed next. Keep an eye out for social networks that are adding new features, such as Snapchat, and then consider ramping up your advertising and content strategy for that platform. Being proactive instead of reactive will reap large results amongst Millennials.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner,...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Pop The Kettle On For National Tea Day 2021

Pop The Kettle On For National Tea Day 2021

Pop the kettle on and grab your Rich Tea's because we've got some welcome news for our brew-loving nation: Wednesday 21st April is National Tea Day 2021. Yes, that&...

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

10 Promotional Stress Balls to Improve Colleagues' Mental Wellbeing

With recent research showing that 828,000 UK workers suffered from work-related stress, depression or anxiety...

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

The TM Edit: 10 Of The Very Best Low Cost Promotional Products

Working with a smaller budget this spring/summer? Yep, we hear you - and guess what? We're here for you, too.  At Total Merchandise, we always pride ourselves...