Five Reasons To Consider Branded Ice Scrapers For Your Next Giveaway

Game Of Thrones fans will know that the Stark clan's family motto was the ominous 'winter is coming' - and there's arguably no better mantra to bear in mind when choosing your seasonal promotional giveaways.

Promotional products for winter

After all, winter is coming: temperatures are dipping, days are getting shorter and Christmas music is slowly but surely infiltrating the airwaves. And of course, the emergence of the coolest time of year also means a variety of wintry delights for motorists - namely, the advent of frost-covered windscreens, frozen doors, snow-topped bonnets... 'Tis the season!

Granted, Ned, Robb et. al didn't exactly need to contend with iced-up bumpers in Winterfell but that's not to say that 'winter is coming' isn't the perfect three-word phrase to inspire you to invest in branded ice scrapers for your next marketing campaign. 

The facts are these: ice scrapers are immeasurably useful pieces of kit for drivers to have to-hand in their cars and yet, more often than not, they seem to disappear. For this simple reason, drivers across the UK are forced to root around inside glove compartments to find something - anything! - that will enable them to be able to deice their car and get their commutes kick-started on time. CD cases, credit cards, spatulas... You name it, motorists will try it. However, it needn't be this way. Enter the promotional ice scraper!

With winter 2019 tipped by experts to be particularly hazardous and treacherous ('hurrah!' says no one...), providing your customers and clients with a promotional giveaway that can help make their daily experiences a little easier can offer invaluable opportunities to your brand. Read on to find out how!

#1 Branded Ice Scrapers Have A Wide Appeal.

According to statistics shared by RAC, there are upwards of 33.6 million drivers in the UK. The meaning of this for your business? Chances are your customers are drivers (unless, of course, your target demographic is one that doesn't fit, such as school children), with the same train of thought arriving not-unreasonably at the assumption that the vast majority of those people could benefit from receiving a promotional ice scraper.

Whether you choose to hand them out to existing customers when they complete a transaction with you or decide to present them to potential new leads at exhibitions or events, one thing's for sure: a branded ice-scraper can absolutely appeal to a wide-reaching demographic. 

#2 Promotional Ice Scrapers Are Budget-Friendly.

Prices begin as low as 21p per unit for our Full Colour Credit Card Ice Scrapers (shown below), which are available in your choice of five different colours and can be printed with your brand's artwork in vibrant full-colour. 

This multi-functioning giveaway also features a tyre tread gauge as well as a keyring loop, making it an out-and-about essential that will ensure your customers can always have it to hand when they need it!

#3 Printed Ice Scrapers Offer Brilliant Brand Visibility.

Asserting your business as a helping hand for your customers in a time of need can create positive connotations for your brand in the minds of customers. After all, if they can rely on you to help them out of a frosty fix, they can rely on you for anything! 

Whether you opt for a classic plastic ice scraper or our luxurious Fleece Glove Ice Scraper (spot it above!), one thing's for certain: a promotional ice scraper offers the perfect opportunity to keep your logo visible in the minds (and hands!) of your customers.

#4 Promotional Ice Scrapers Are Highly Practical Giveaways.

The beauty of branded ice scrapers is they are a promotional giveaway with a defined use - a proper purpose. This functionality means they can offer your business prolonged brand awareness among customers, whether existing or potential, all winter long!

#5 There's A Design To Suit Every Type Of Brand Campaign.

Whether your business is related to motoring or not, branded ice scrapers can make a fantastic addition to your winter marketing campaigns. After all, with such a huge percentage of the nation driving, it can be a savvy decision to attach your branding to this most essential of winter motoring products. From our recycled squeegee ice scraper to our best-selling Curved Ice Scraper, we really do have all the options you could think of!

You might want a classic design (such as our Full Colour Triangle Ice Scrapers) or you might prefer something a little different (hello, fleecy Ice Scraper Gloves). Either way, Total Merchandise has the perfect option to match your business.

Of course, it doesn't end there. Browse our full range of personalised ice scrapers today and contact our friendly Sales team to get a bespoke quote for your business!

Main image via Pexels.

Written by

Katie Clark | Digital Marketing Manager

With over a decade in print and digital journalism, Katie possesses a wide skill-set that incorporates everything from SEO to PR. Joining the team in early 2019, her expertise lies in writing sparkling copy about promotional merchandise and related topics, as well as managing social media activity and developing creative solutions to keep the Total Merchandise brand at the forefront of people’s minds. With a background that includes event-planning and volunteering for charitable organisations, she has a first-hand appreciation for the needs and questions a customer might have when acquiring promotional products for their organisation. In her spare time, she loves reading, going to the cinema and learning to cook.

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