Explosive Marketing for Bonfire Night

The idea of watching fireworks, wrapping up in cosy jumpers, and sipping on a hot chocolate is quintessentially British. Bonfire Night, otherwise known as Guy Fawkes' Night and Fireworks Night, gives millions of families the excuse to get toasty by the bonfire and celebrate together, but how can your brand benefit from this night?

It's not just fireworks and food companies that can spark in lots of business around this night- you'd be surprised by how much your brand could entice new customers and be creative whilst doing so. And better still, it's a common misconception that after Halloween is done and dusted, there are no more lucrative promo opportunities until Christmas. We'd beg to differ; discover some of our ideas for promotional success below.

Set Up A 'Seasonal' Email Marketing Campaign

A widely celebrated day (even if it isn't yet exploited fully for marketing purposes) calls for one thing in a marketers' mind: to ramp up their usual email marketing efforts. New Balance, New Look and Fortnum & Mason are just a few examples of companies who have set up a seasonal campaign to highlight their products. By telling people to 'Remember Remember Our Savings' as well as 'Remember Remember the Fifth of November' you'll be sure that your brand will stick in your consumers' minds at a subliminally topical point in time.

Host An Event

If you have the space, a night filled with fireworks, warm drinks, and games is sure to sound inviting. Local companies could really benefit from spending some time in planning an event for the community in order to raise brand awareness - after all, word-of-mouth spreads quickly in small towns! The idea would be to have your logo on all the cups, banners and gazebos to ensure your night goes off in a bang. Well, these are just a few ideas off the cuff. We have over 5000 product lines so we're confident they'll be something for all audiences!

Sponsor Your Local Bonfire Night Event

If you own a start-up company, there's nothing more valuable in the early stages than brand exposure. Bonfire Night events are always looking for sponsors as they're normally organised by the local community, therefore by investing a little time and money into your town's event, your brand could reap big rewards in the future! If your budget doesn't allow for this, ensure that you catch on to the Bonfire Night trend by displaying a banner in your window for 'Explosive Deals!' and 'Sparkling Savings!' to ensure your brand is staying current and on-trend.

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