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The best time to gift your clients is at Christmas time, so spread a little joy with some executive promotional gifts this Christmas.
With just three months until Christmas and Summer all but over, many companies are now looking ahead to Christmas 2012. For many, this involves creative thinking as budgets are stretched and cut due to the shrinking economy. When money is tight, every marketing plan needs to work or at least show signs of success. It's impossible to predict how campaigns will be received by different people but we can say that the use of promotional products has a very successful track record.
Recent BPMA studies have shown that 84% of people questioned said that a promotional gift increased their awareness of a brand. So if you want to plan a marketing campaign which is going to raise awareness then promotional gifts are the right way to go. Depending on the product you choose it could be advertising your brand for up to five years. Furthermore, 79% of people stated they were more likely to purchase from a company which had sent them a promotional gift.
It has been proven that some promotional items are more effective than others depending on who you are targeting. If you are looking for an item which will last then promotional bags are a very popular choice, however, if you're targeting the CEO of a company then a bag will probably not be suitable. USB's are a very popular item with greater longevity and are also popular for CEOs.
That said, it's Christmas and perhaps you should gift products with that in mind. Being at the end of the year it is the perfect time to thank your loyal customers and wish them a happy new year. Executive gifts are great for doing this. On the Total Merchandise website, we have various items which could be considered great promotional gifts.
The Parker Jotters we sell are a particularly great gift. They can be engraved with your message of thanks and branding. These pens come in a special presentation box, so they really look the part. By giving such a high-quality gift you are showing the customers you really care about them as it looks as though you have put a lot of thought and money into the gift.
There are many other executive promotional gifts available on our website.
