Please note: the current lockdown restrictions do not affect our ability to fulfil your order and we are operating business as usual.

Corporate Gifts to build relationships

When building a successful business, relationships with customers and connection are important, so give them some corporate gifts to get them on your side.

The role of a corporate gift doesn't always have to be to increase advertising and awareness for your company or brand, they can be gifted to customers, employees and other associates with your business to help improve relations with you. Many companies think that promotional merchandise is a wait of time and money, and so choose to not send out gifts to their customers and employees, however, there are more to these gifts than meets the eye.

A good customer relationship is important to a business because, without customers, a business cannot survive, so sending out gifts can be a way to help with customer loyalty. Customer loyalty is a greatly coveted luxury in the corporate world because with it a company has business prospects. It also increases the chances of a person recommending the company to other people which increases exposure for the company and helps with the business. Corporate gifts that can be used on a daily basis are a good way to gain a relationship with the customer and get their loyalty, many smaller companies choose to go this route rather than large and elaborate advertising campaigns.

Sending corporate gifts to employees can help with job satisfaction, in today’s environment it's important to keep your employees happy as without them the business would suffer. People in stressful jobs appreciate gifts like stress balls to help manage the stress that comes with the work, gifts for holidays are also a good idea. It also provides a company with a good reputation between employees and projects a positive image.

Corporate gifts can be all sorts of things depending on the area of business your company is in or on the season. Many of the popular gifts are key rings, pens, mouse-mats and mugs, these gifts are picked for more than one reason, they are used because for one they are popularly used items around the house and because they are also used a lot outside the house. Many companies like to use these gifts as a subtle form of advertising, a key ring or a reusable bag are likely to be seen a lot in public and therefore implant the company logo or name into the minds of other people.

So don't waste time, get your high-quality corporate gifts today at Total Merchandise.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The Best Promotional Merchandise for Schools

The Best Promotional Merchandise for Schools

Branded items for schools come in many shapes and sizes, and are never more useful than at school events. From summer fêtes to end-of-term concerts, charity raffles to Chr...

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

The TM Edit: Top 10 Novelty Gifts That Your Customers Will Love

Are you looking for something unique to add some fun to your promotional activity? Well, we're here to help - look no further than our range of novelty giveaways for th...

10 Branded Metal Bottles To Consider For Your Next Campaign

10 Branded Metal Bottles To Consider For Your Next Campaign

With research revealing 85% of the UK public are worried about the impact of plastic pollution on the planet, there's never been a better time to consider a branded met...

4 Key Factors in Promoting Leading A Healthy Lifestyle

4 Key Factors in Promoting Leading A Healthy Lifestyle

Leading a healthy lifestyle is important for good health and wellbeing, yet we often fail to make sure we are doing everything we can to ensure we're feeling fit and well -...

What Does The Government's Covid-19 Roadmap Mean For Your Business?

What Does The Government's Covid-19 Roadmap Mean For Your Business?

Following this week's government announcement, the country's roadmap out of lockdown - and away from Covid-19 restrictions - has been laid out. As well as...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...