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When marketing a business, you want to pay attention to National holidays and ways in which you can use them within your marketing plans. For example, at Christmas, you may send Christmas cards and presents to your customers, at Easter you may send Easter eggs and so on. So, if you are a business based in Scotland, why not send relevant Burns Night promotional products?
Those living in Scotland will be well aware of Burns Night, but for those who aren't let us give you some facts.
Robert Burns was born in 1759 and died in 1796. He was a Scottish poet and lyricist and is one of the best known poets to have written in the Scottish language. He also wrote in standard English to appeal to a wider audience. He is considered to be a pioneer of the Romantic movement and became a great source of inspiration to the founders of socialism and liberalism.
The celebration of his life is said to have become almost a cult during the 19th and 20th centuries and he has a strong influence on Scottish literature. In a nationwide vote, he was voted the Greatest Scot of all time
Burns Night is held on the 25th January every year in celebration of the life of Robert Burns, a popular and well loved Scottish poet. Burns Night is generally celebrated in Scotland and Northern Ireland, although you may see it celebrated in other parts of the UK as well. The night is largely based around a large supper and will generally have a particular running order which is common across the country.
Depending on how big your Burns Supper is, you may have a 'Piper' to welcome the guests. However, if it a smaller gathering then you may just want to use traditional music. If you have a 'Piper' then he will play until the high table is ready to be seated, at which point there will be a round of applause.
A traditional ceremony is then performed before settling down to eat. The food served is generally the same across all Burns Night parties, for starter a 'cock-a-leekie' soup followed by haggis, tatties, and turnips. This is finished off with a 'tipsy laird' or a trifle.
How many of you will be celebrating Burns Night this month? What will be on your menu for the evening? Let us know over on our Facebook page.
