Bridging the Gap between Christmas and New Year

So you've been off work for a couple of days, the festivities are almost over and you're twitching your fingers wondering what to do next. Sound familiar? Like most bosses, you're probably missing the 'hustle and bustle' of work already, so why not use the time wisely and bridge the gap between Christmas and New Year by looking at marketing campaigns?

The New Year is fast approaching and before we know it, we'll be looking at marketing ideas for Valentine's Day and Easter! But, take a step back and think about your marketing campaign for the rest of the year. You don't always have to follow a seasonal outline when marketing your products.

What Makes A Successful Marketing Campaign?

The success of a marketing campaign is very dependant on how well it is initially planned. Most companies are happy to spend money on marketing, regardless of the current economy. The reason for this being that most companies understand the need to 'spend' to accumulate. They understand that they carry out marketing is because they want to gain new customers to the organisation. With this in mind, marketing is very important as without it, they are not spreading their brand name to its full potential. This is why it is a good task to carry out when trying to 'bridge' the gap between Christmas and New Year.

Consider your objectives for the year and what you want to achieve within your business over the next year. This could simply be sales, or perhaps the sale of a particular product. You may even be considering raising awareness of your business in the local area. You can create short term (three monthly) objectives and long term (six-monthly or yearly objectives). All of your objectives should be achievable and measurable.

Another important part of a marketing campaign is conducting effective research, both primary and secondary. This will help you to highlight the type of message you want to convey amongst your customers and the best way to get your message across.

Effective timing is also vital for your campaign. Christmas is a very expensive time so you should know that your customers are likely to be low in funds in January which means if you are trying to sell something then you should probably wait until February before launching it. This will put you in a better marketing position.

Consider the items you will need to make your campaign successful, whether this is promotional merchandise, leaflets or even a new website. Planning in advance always gives the best results.   

If you're still looking for the perfect promotional gifts for your Christmas campaigns then check out our special corporate Christmas gift ideas section on our website. Fill out the form to receive a rapid quote or give us a call!

Main image from Pexels.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: 10 Must-Pack Promotional Products For UK Staycations

The TM Edit: 10 Must-Pack Promotional Products For UK Staycations

With thousands of holiday-hungry Brits eagerly anticipating a getaway this summer, now's the perfect opportunity to consider whether or not you want to tap into the pot...

10 Ways To Celebrate Employee Appreciation Day With Your Team

10 Ways To Celebrate Employee Appreciation Day With Your Team

Employee Appreciation Day is fast approaching, people - and there's never been a better time to get involved in the action. The ideal opportunity to show your staf...

Promotional Autumn Must-Haves for Your UK Business

Promotional Autumn Must-Haves for Your UK Business

It's officially autumn, people. The season that welcomes pumpkin-spiced lattes, unpacking your favourite woolly jumpers and watching the leaves slowly turn from vibrant...

The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

Pretty in Pink Promotional Products for Breast Cancer Awareness Month 2021

We're all aware that October is a fully booked month, with events like the change in seasons, the clocks changing, Halloween, and - not forgetting - the start of the ru...

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, w...

Spook-tacular Promotional Products for Your Business this Halloween

Spook-tacular Promotional Products for Your Business this Halloween

With spooky season just in reach, now is the perfect time to consider your frightfully good merchandise ideas for your business. And, Total Merchandise is here to help!