Bridging the Gap between Christmas and New Year

So you've been off work for a couple of days, the festivities are almost over and you're twitching your fingers wondering what to do next. Sound familiar? Like most bosses, you're probably missing the 'hustle and bustle' of work already, so why not use the time wisely and bridge the gap between Christmas and New Year by looking at marketing campaigns?

The New Year is fast approaching and before we know it, we'll be looking at marketing ideas for Valentine's Day and Easter! But, take a step back and think about your marketing campaign for the rest of the year. You don't always have to follow a seasonal outline when marketing your products.

What Makes A Successful Marketing Campaign?

The success of a marketing campaign is very dependant on how well it is initially planned. Most companies are happy to spend money on marketing, regardless of the current economy. The reason for this being that most companies understand the need to 'spend' to accumulate. They understand that they carry out marketing is because they want to gain new customers to the organisation. With this in mind, marketing is very important as without it, they are not spreading their brand name to its full potential. This is why it is a good task to carry out when trying to 'bridge' the gap between Christmas and New Year.

Consider your objectives for the year and what you want to achieve within your business over the next year. This could simply be sales, or perhaps the sale of a particular product. You may even be considering raising awareness of your business in the local area. You can create short term (three monthly) objectives and long term (six-monthly or yearly objectives). All of your objectives should be achievable and measurable.

Another important part of a marketing campaign is conducting effective research, both primary and secondary. This will help you to highlight the type of message you want to convey amongst your customers and the best way to get your message across.

Effective timing is also vital for your campaign. Christmas is a very expensive time so you should know that your customers are likely to be low in funds in January which means if you are trying to sell something then you should probably wait until February before launching it. This will put you in a better marketing position.

Consider the items you will need to make your campaign successful, whether this is promotional merchandise, leaflets or even a new website. Planning in advance always gives the best results.

If you're still looking for the perfect promotional gifts for your Christmas campaigns then check out our special corporate Christmas gift ideas section on our website. Fill out the form to receive a rapid quote or give us a call!

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