It feels as though the summer holidays have only just begun but 'Back to School' promotions are in full swing. Get a head start before the new term begins by dishing out some branded items to promote your business.
Why Should You Promote Your Business To Schools In The UK?
You may be thinking, why should I target schools? The children won't buy from my business. However, what you need to consider is that you are targeting a variety of audiences as well as the generation of the future. If you want your organisation to have staying power, then you'll need to target the people who will be using your business in years to come. The school may also be home to your next employees so, you want to make sure they remember your brand.
By targeting schools you are not only building a relationship with the children but with the parents and the school itself. From receiving your branded freebie they may then purchase from your business, so it could have a direct impact on your organisation almost instantly. Not only can this impact your company directly, but you will also be showing your commitment to the community so it's great for your CSR policy.
What To Consider When Targeting Schools
When thinking about promotional giveaways for schools, you need to be clear about the purpose of your campaign. Whether we like it or not, no company gives away products to customers just because they want to. There is always a purpose involved. Think about what you are trying to achieve from gifting the items. For example, if you want to get involved with the community, then you may choose items like promotional pens and promotional notepads.
These best-selling branded Curvy Ballpens can be used by the students when they are in class. Additionally, this handy giveaway will help the school as they won't need to buy them. As well as spreading brand awareness, with a full-colour print, they are also available in an eco-friendly version. Perfect!
A5 Wiro Bound Pads
Why not compliment their new pen with a promotional notepad? These branded 5 Wiro Bound Pads can be gifted to schools during your marketing campaign and can be used by both teachers and students!
A5 Academic Planners
If you are trying to promote to the parents, then you may want to consider the A5 Academic Planners, perfect for tracking homework and keeping organised at home. These are great for advertising your brand as they are kept for the entire school year, offering at least eleven months of advertising!
UK Express Twist USB Flashdrive
If you are looking for a product with a higher perceived value then you may want to consider USB sticks. As these 4GB Express Twist USB Flashdrives are likely to be kept for longer than a year they are the perfect opportunity for lasting brand awareness. With a full-colour design on both sides, you can get your promotional USB sticks from 48 hours!
If you are looking for branded items suited for schools in your local area, we've got you covered. Simply visit our website to explore our wide range of products.
Promotional items aren't just limited to schools - colleges and universities offer a huge platform for expanding brand awareness. Read our recent blog to see some of our best-selling personalised giveaways for students at Freshers' Fairs.
Main image from Pexels.com