The New Year is the perfect time to distribute branded giveaways and spread your brand message. So how, using branded giveaways, can you stay a step ahead of your competition and ensure your business is the first name people think of?
When people are given a gift, they are always going to keep it. As we have discussed before, it doesn't matter what the gift actually is, it will be kept. This could be a promotional pen or a promotional bag, almost nobody will throw away something which they have been given for free. With this in mind, your branded giveaways should always stand out from your competitors.
Distributing branded giveaways is always a good idea, however doing so at New Year will ensure your brand name is in your customer's minds ready for the New Year. All customers should be shown they are valued by an organisation. This is because creating brand loyalty is one of the most important aspects for any business. This is particularly true if your business has some larger competitors. Larger competitors are more likely to pay out for advertising, which smaller businesses cannot afford to do. This is where branded giveaways can make a smaller organisation stand out.
So, when you've decided to invest in branded giveaways, which should you choose? The possibilities are endless. If you have a smaller budget you may want to consider distributing promotional calendars to all of your customers. These are good as they ensure your business name is within your customer's mind throughout the year. A calendar will last throughout 2013, and if you choose a high enough quality calendar then it will be used throughout the year and you are looking at 365 days of promotion for your business.
If you have a higher budget you may consider investing in executive pens for your customers. These are available for a range of budgets, starting at just £3.56. These are great giveaways if you work within a corporate industry. Whilst customers will always value a pen, whatever industry you work in, it is unlikely that someone within the corporate industry will carry around a 'gimmick pen' to meetings. This is where executive pens are important.
The New Year is the perfect time to create and maintain customer relationships. If you are looking for the perfect way to stand out from your competitors, and remain in your customer's minds throughout 2013, consider using branded giveaways.