Many companies give gifts at Christmas, whether they are personalised or not, so why not give away branded giveaways to market your organisation?
How Can Using Promotional Giveaways At Christmas Help Your Brand?
Branded giveaways at Christmas have several purposes. First of all, they recognise customer loyalty, regular customers should not be forgotten by a brand. Many bigger organisations concentrate solely on increasing a new customer base. However, if your organisation forgets their loyal customers, they are in danger of losing them. Loyal customers need to be respected and branded giveaways are the perfect way to do so.
They also help to increase brand recognition. No one should underestimate the power of branded gifts when it comes to creating brand awareness. For example, if you have a branded umbrella, how many people see it every time you use it? As umbrellas are used outside in public, many people will see the brand message every time you use it. It doesn't even need to be just umbrellas, tee shirts, pens and mugs are amongst the most popular promotional gifts you can use.
You could also use branded giveaways to thank customers who haven't actually engaged with the brand yet or have only just made an order with the brand. This could encourage them to engage with the brand in the future or to continue purchasing from the organisation in the future. By giving away branded gifts at Christmas you are showing new customers that you care about their custom and they are appreciated. It's proven that customers who feel valued are more likely to continue purchasing from a brand.
The purpose of branded giveaways is to create a strong relationship with your customers. You can do this with any type of branded gift, whether it be a pen, bag or keyring. Anything you give to a customer will be appreciated. However, if you choose a higher value item then your customers will be more aware of just how much you value them.
If you have lots of customers to purchase a gift for, then you may want to choose a cheaper item like branded chocolate. Whereas, if you have a small number of customers you may decide to choose a more executive gift to giveaways like an executive pen or glass paperweight.
If you're looking for the perfect printed item that will be appreciated by your customers and promotes your brand at the same time, then look no further. Our special corporate Christmas gift ideas section has everything you could wish for.
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