Branded Gifts for the Festive Season

Branded gifts are much like fashion, in the sense that they both have seasons in which different products are ‘best in’. In fashion jumpers and jeans are best sold during the autumn and winter seasons, whereas t-shirts and shorts are best sold in spring and summer seasons.

This is usually because of public demand or needs (i.e. people don’t often need shorts in the winter), the same applies to branded gifts. Branded gifts such as promotional sunglasses are best given out at the end of spring (ready for summer) or throughout the summer season. This is so they can be used to protect the customer’s eyes from the sun whilst at the same time advertising a company name or logo at the same time.

Promotional sunglasses tend not to be much use to clients in the winter (not much sunshine around during the winter) the more ineffectual the branded gifts are the more likely they will be thrown in the back of the cupboard and forgotten about. Giving out branded gifts in the appropriate seasons tend to be more useful to potential clients (much like shorts are more useful in summer than winter).

The more useful the branded gifts are, the more they will be appreciated and hopefully used. If the branded gifts are used often by clients, the possibility of additional business for a company could increase. This is because the clients would be unintentionally advertising whatever you decide to print onto the branded gifts (company name, logo or products) wherever they use the branded gift (supermarket, beach, park or town) to other potential clients.

Branded Gifts don’t always have to be seasonal, they can also relate to a number of things, from upcoming holidays, to gender or to the age of a company’s target market. A company can have its name, logo or products printed onto many different types of branded gifts; from promotional mugs to promotional games.

The more bespoke the branded gifts are the more appealing they could potentially become to passersby. Appealing branded gifts often encourage potential clients to company stalls at promotional events. This is especially good if there are hundreds of companies all promoting a similar thing to your company, as a bespoke branded gift will make you or your company stand out over the others.

Branded gifts can be used to increase the exposure of your brand or logo in an advertising campaign. If you have any questions about which branded gift would suit you or your company, don’t hesitate to give us a call, where our friendly advisors will be there to help.