Let's face it. We all like a whinge about how hard our respective lives are, but one 'group' that we all really do owe a huge debt of gratitude to is 'Mums'. And, with the end of the school year looming soon, we can almost hear the groan of expectant stress from Mums up and down our fine nation as they ponder how to keep kids occupied for 6 weeks. Don't Mum's deserve a break too?
Mums are also a very lucrative target buying audience for many a business. Disposable income can be higher than average and Mums have their own form of 'Social Media'. The school gate - buy a group of Mums a branded gift with your company name on and you'll be guaranteed of a mention outside the gates as Mums natter waiting for their little treasures to finish for the day.
Branded gifts for Mums can be a little 'ironic'. How about a 'promotional stress toy' campaign for example? Great for private schools to give to parents at the end of term. Kind of like saying 'it's your problem now'...without actually saying it.
Or, if sarcasm isn't your thing, how about a more rewarding gift? Umbrellas for when the Mums have to endure all weathers to ensure their kids get home safely in the afternoon? Umbrellas are a great form of branded gift as they literally stand above most other forms of advertising. Print your logo on a few dozen umbrellas and strategically hand out to Mums in the area and let them be your mobile advertising boards!
Perhaps another consideration is for Mums who have nothing to do. If there are Mums like my Mum, they'll be used to waiting at the school gate on their own as their child has the odd, er...detention. So how about Promotional puzzles to keep Mum calm whilst her son/daughter gets their knuckles rapped?
Whatever your target audience of Mums is, or whatever your budget, call us for helpful advice and ideas and a full idea of cost.