Branded gifts are usually the first point of call when planning an advertising campaign, as they are an inexpensive way to advertise a company to a vast amount of people with minimal effort. They can also be personalised for men, women or they can be made to suit both genders.
Including branded gifts within marketing campaigns is becoming increasingly popular, as there are many companies that tend to offer similar things at the same prices.
Offering a branded gift can make the customer feel appreciated and so the customer could come to one company other another just because the customer received a branded gift from that company. Branded gifts act as incentives that encourage people to buy one company’s products or services over another.
These incentives can be branded with a company name, logo or slogan and can be handed out at promotional events, conferences or even through the post, acting as a gentle reminder of your company.
Branded gifts can adopt a number of forms. For example, branded gifts can come in the form of badges, printed with the company name, logo or slogan on, which can then be given out to members of staff to wear with pride and be seen by many people. These badges can also be given out to potential clients to help them recall your business or services easier.
It’s not only businesses that find branded gifts very useful, but charities also use branded gifts to raise funds and awareness of a cause. When branded gifts are used in this sense, they provide the supporters with a memento in return for a donation, thus encouraging more people to donate. Branded gifts can be used to build connections and awareness. If the branded gifts are useful they are usually kept by the recipients as a reminder. This could reinforce an existing service or promote a new range. To keep motivation and interest high through a campaign, branded gifts can also be used as little ‘teasers’.
For example, if a food company wanted to advertise a new product they would hand out a small taster. This small taster is a sample of what you get, if you buy it you get a lot more of this taste sensation.
The same rule applies to branded gifts, you hand out a small sample of what your company is about, if they like what they read, see or feel, the customer will buy into the product or services the company has to offer to get more of it. Car stickers also fall within the branded gift category and are good to hand out, as people love free stuff.
The more people that place a sticker with your logo on in their car, the more likely people will see your logo and recognise the company, thus increasing brand awareness. A lot of companies purchase branded gifts on a monthly basis and use them as gifts for their current and new customers to build relationships.
Handing out branded gifts to current customers shows that you are still thinking of them and you could use that opportunity to tell them about any new offers.