3 Ways to Increase Customer Retention using Social Media

If you own a business, no matter if it’s big or small, it’s likely that you use some form of social media to engage with your customers, build a following and increase brand loyalty. Social media is a powerful tool that we businesses can harness to gain customers and communicate effectively with them, but how can you hang on to these customers so that in the future they see the interesting and engaging content that you are posting? Of course, it is so important to be generating this fantastic content but there isn’t much point if there is no one to see it! In order to help you strengthen these relationships, we’ve put together our top three ways that we believe you can increase customer retention with social media.

Customer Retention

1. Be Real

It’s so important nowadays that your customers feel that they are engaging with a real human and not a modern-day robot. Don’t fall into the trap of believing that interacting with customers online is much different from meeting and talking to them in person. There is no difference! View your virtual audience as the real people they are and approach them with genuine conversation and compassion – they are not just another number on your follower's list.

2. Be Visible

You won’t generate and retain a social media following if no one can find your business on social media. In order to make sure people can find your page, make sure you are getting involved in a lot of platforms; this means creating a business page on Facebook, Twitter, Instagram, and LinkedIn as a bare minimum. Furthermore, you need to be remaining active on these pages as well as promoting your social media pages on your website and in your conversations with customers.

3. Share Content

As well as creating and sharing your own content, look out for customer testimonials or postings about your brand. According to research, 39% of adults have posted at least once on social media about a brand’s product or service they have tried. So have a search and see what comes up, then see if the customer would be happy with you sharing their content. This step is particularly effective if you run a fitness or food business.

Increasing customer retention is in your business’ best interest as it yields revenue; research has shown that its 6-7 times more expensive to acquire new customers than it is to retain the customers you already have. Therefore, as well as trying to convert new customers, you should dedicate your efforts to also trying to retain your existing customers which will yield a higher return on investment overall.

Image credit: Designed by Freepik
 

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Unusual Corporate Gifts & Promotional Merchandise

Unusual Corporate Gifts & Promotional Merchandise

Have you received a promotional product at some point in your life? For most of us, the answer to this question is yes. So, how do you make sure your promotional product stands...

Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d...

Just In: The Promotional Merchandise That Will Be Trending In 2022

Just In: The Promotional Merchandise That Will Be Trending In 2022

For 2022, we predict the promotional merchandise that will be trending is UK-made products. Why? Read on to find out... READ MORE: ...

8 New Eco Promotional Products To Consider For Your Brand Today

8 New Eco Promotional Products To Consider For Your Brand Today

Environmental issues are high on the global agenda at the moment. Several eco-themed awareness days and events are taking place across the UK throughout June, meaning there'...

The Best Promotional Products For Pride Month 2022

The Best Promotional Products For Pride Month 2022

Pride Month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help....

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...