Benefits Of Printed Wristbands For Your Marketing Campaign

Printed wristbands are increasingly being seen at events or as a promotional item for charities and businesses. They are very popular as they have a low price point compared to other items and are less breakable than other promotional items. Once somebody is wearing a wristband they will generally become attached to it, meaning they are more likely to continue wearing it.

Wristbands first became popular as a promotional material in 2004, Lance Armstrong released a yellow wristband to raise awareness and fundraise for cancer research. Since 2004 an estimated 80 million of these bands have been sold.

The following year, an anti racism campaign also used silicone wristbands in their campaigning. Around five million anti racism wristbands were sold around Europe, with most shops selling out within days. The anti racism wristbands were used by the campaign to raise awareness of the issue, which they then hoped would change attitudes. No one could estimate the popularity of charity wristbands and since then other charities have used wristbands and found them to be just as popular in fundraising as well as raising awareness.

Another use for wristbands is as an alternative to event tickets, this has led to some event goers keeping the wristband as a souvenir. Event wristbands are popular as they allow contactless entry, meaning less need for technology and less costs when hiring employees. Event wristbands can also be different colours depending on the area they have tickets for. This makes it easier for organisers to ensure all attendees are in the right place.

The great thing about wristbands is that they can come in any colour, different sizes and lots of different materials with the most popular being silicone. There are also a variety of designs you can choose from on this website. As well as promotional wristbands, we also sell lanyards. These are also popular for events and as souvenirs.

Lanyards can be even more customised to your company as you design what you put on the end of it. This can be promotional material or a whistle depending on your event. Lanyards are also popularly used as badge holders and sometimes safety straps.

As you can see, printed wristbands and lanyards are great for creating brand awareness. As well as this they are also great items for events. If you require any assistance choosing your promotional items then please call us on the number quoted on this website.