Why Use Promotional Mugs for Marketing?

One of the most tried and tested ways of marketing is promotional mugs. It's a traditional way of marketing, so why would you use anything else? 

When choosing to invest in promotional products, many businesses are cautious over which products to choose. However, if you are just starting out then promotional mugs are one of the most effective ways to promote your brand. Promotional mugs are low risk, high impact product which are guaranteed to be received well by the customer.

So, why are promotional mugs considered to be so effective?  The simple answer is because they are so reliable. People will always need to use a mug, so their appreciation for the product will be a sincere one. Whether the mug is used at home or at work, as the mug is a promotional product it is always guaranteed to be used.   

There is something about a promotional mug which people genuinely appreciate. It could be the fact it is heavy and china so it has a higher perceived value. This can then instil a positive attitude towards the company. The more 'bridges' you build with your customers, the more chance they will be loyal to your company when they order products or services. 

An interesting piece of recent research has shown that whilst the UK is out of recession, purse strings are still being tightened. Where this is the case, businesses have started to spend more on their promotional gifts to encourage people to shop and stay loyal to their brand. In doing this, they've started to invest in more useful items rather than cheaper products which aren't useful. 

This research indicates that magnets and keyrings are going to be less in demand, whilst there is an increase in businesses purchasing mugs and shopping bags. Of course, this means the business has to spend more money, but they are likely to receive better quality leads and sales as a result. 

It's interesting to note that the average mug is used approximately 2,000 times in its lifecycle. This means each mug has over 2,000 promotional opportunities. Can you think of any other promotional item or advertising method which offers as many promotional opportunities as this? 

As well as this, you can also design the mug so it is completely your branding. This not only means your logo but can also mean your companies strapline and company colours as well.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
How Merch Can Take Your Small Business To The Next Level

How Merch Can Take Your Small Business To The Next Level

With Small Business Saturday taking place in just a couple of weeks (on 5 December 2020, to be precise), there's no better time to bring you insights and ideas for help...

The TM Edit: Our Most Popular Products Of 2020

The TM Edit: Our Most Popular Products Of 2020

With the end of the year edging ever closer, we've decided to shine a light on our most popular promotional products of 2020. These aren't just any old merchan...

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c...

The Power Of Promotional Paper Coffee Cup Sleeves

The Power Of Promotional Paper Coffee Cup Sleeves

Whilst a hot cup of coffee is a daily saviour for people across the UK, singed fingertips are a decidedly less desirable side-effect of the morning caffeine fix. 

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

Must-Have Promotional Items For Reopening Indoor Dining In Pubs & Bars

With the hospitality industry set to open their doors and welcome their customers back for inside dining from May 17th 2021, there's no better time to consider your must-hav...

Promotional Products For Your Planned Events This Summer

Promotional Products For Your Planned Events This Summer

With Step 3 of the government's roadmap set to unlock from 17th May - which is just a couple of weeks away - there's no better time to consider your...

The TM Edit: 10 Must-Pack Promotional Products For UK Staycations

The TM Edit: 10 Must-Pack Promotional Products For UK Staycations

With thousands of holiday-hungry Brits eagerly anticipating a getaway this summer, now's the perfect opportunity to consider whether or not you want to tap into the pot...