Why Use Promotional Mugs for Marketing?

One of the most tried and tested ways of marketing is promotional mugs. It's a traditional way of marketing, so why would you use anything else? 

When choosing to invest in promotional products, many businesses are cautious over which products to choose. However, if you are just starting out then promotional mugs are one of the most effective ways to promote your brand. Promotional mugs are low risk, high impact product which are guaranteed to be received well by the customer.

So, why are promotional mugs considered to be so effective?  The simple answer is because they are so reliable. People will always need to use a mug, so their appreciation for the product will be a sincere one. Whether the mug is used at home or at work, as the mug is a promotional product it is always guaranteed to be used.   

There is something about a promotional mug which people genuinely appreciate. It could be the fact it is heavy and china so it has a higher perceived value. This can then instil a positive attitude towards the company. The more 'bridges' you build with your customers, the more chance they will be loyal to your company when they order products or services. 

An interesting piece of recent research has shown that whilst the UK is out of recession, purse strings are still being tightened. Where this is the case, businesses have started to spend more on their promotional gifts to encourage people to shop and stay loyal to their brand. In doing this, they've started to invest in more useful items rather than cheaper products which aren't useful. 

This research indicates that magnets and keyrings are going to be less in demand, whilst there is an increase in businesses purchasing mugs and shopping bags. Of course, this means the business has to spend more money, but they are likely to receive better quality leads and sales as a result. 

It's interesting to note that the average mug is used approximately 2,000 times in its lifecycle. This means each mug has over 2,000 promotional opportunities. Can you think of any other promotional item or advertising method which offers as many promotional opportunities as this? 

As well as this, you can also design the mug so it is completely your branding. This not only means your logo but can also mean your companies strapline and company colours as well.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Introducing Foamo, 2025's Most Innovative New Promo Coffee Cup

Say hello to Foamo: the coolest new coffee cup to make - or should that be 'brew'? - waves in the world of branded merchandise. Ready to order with your design t

5 Promotional Products That Every Business Needs

5 Promotional Products That Every Business Needs

The promotional products you choose to represent your business are of the utmost importance. After all, these are the items that will be showcasing your branding and helping to

TM Edit: The Most Exciting New Promotional Items For 2024

TM Edit: The Most Exciting New Promotional Items For 2024

New year, new merch! The start of a whole new year is the perfect opportunity to give some careful consideration to the marketing and merchandise plans you've got coming up

How To Keep Your Promotional Merchandise On Trend In 2019

How To Keep Your Promotional Merchandise On Trend In 2019

Every business strives to remain current and promotional merchandise is no different. Consumer trends are constantly changing, 2018 saw the rise of the fidget spinner, b

Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Best Summer Giveaways For 2025: Ideas For Any Business & Marketing Campaign

Summer 2025 is fast approaching, with the season officially kicking off on 21st June. And with that in mind, what better time to start considering the best summer giveaways to t

TM Edit: The Best Pride Promotional Products For Your Business In 2025

TM Edit: The Best Pride Promotional Products For Your Business In 2025

Pride month is almost upon us, and whether you run an LGBTQ+ organisation or are perhaps planning a corporate event to show your support of the occasion, we're here to help.

Promotional Merchandise Statistics: What’s Working in 2025?

Promotional Merchandise Statistics: What’s Working in 2025?

As digital marketing channels become more saturated, branded merchandise continues to stand out by offering something tangible and lasting. Whether given away at events, sent in