One of the most tried and tested ways of marketing is promotional mugs. It's a traditional way of marketing, so why would you use anything else?
When choosing to invest in promotional products, many businesses are cautious over which products to choose. However, if you are just starting out then promotional mugs are one of the most effective ways to promote your brand. Promotional mugs are low risk, high impact product which are guaranteed to be received well by the customer.
So, why are promotional mugs considered to be so effective? The simple answer is because they are so reliable. People will always need to use a mug, so their appreciation for the product will be a sincere one. Whether the mug is used at home or at work, as the mug is a promotional product it is always guaranteed to be used.
There is something about a promotional mug which people genuinely appreciate. It could be the fact it is heavy and china so it has a higher perceived value. This can then instil a positive attitude towards the company. The more 'bridges' you build with your customers, the more chance they will be loyal to your company when they order products or services.
An interesting piece of recent research has shown that whilst the UK is out of recession, purse strings are still being tightened. Where this is the case, businesses have started to spend more on their promotional gifts to encourage people to shop and stay loyal to their brand. In doing this, they've started to invest in more useful items rather than cheaper products which aren't useful.
This research indicates that magnets and keyrings are going to be less in demand, whilst there is an increase in businesses purchasing mugs and shopping bags. Of course, this means the business has to spend more money, but they are likely to receive better quality leads and sales as a result.
It's interesting to note that the average mug is used approximately 2,000 times in its lifecycle. This means each mug has over 2,000 promotional opportunities. Can you think of any other promotional item or advertising method which offers as many promotional opportunities as this?
As well as this, you can also design the mug so it is completely your branding. This not only means your logo but can also mean your companies strapline and company colours as well.