Choosing the Right Colours for Your Promotional Items Is So Important

The colours of promotional gifts are often overlooked, as many people, companies and businesses are usually confused as to which promotional gifts to choose, let alone the colour.

However once you’ve finally decided which promotional gifts are right for your company, you really do need to consider the colour, as colour can affect the way the promotional gifts are perceived a great deal. Why colours affect the way promotional gifts are perceived?

Each individual colour has a different effect on our emotions, (strange to think, but true). For example:

  • Red is associated with energy, strength, power and determination and also passion and love (perfect for a Valentine’s Day card).
  • Orange represents, enthusiasm, happiness, creativity and encouragement (perfect for a design company).
  • Blue symbolizes trust, loyalty, confidence, intelligence and truth (perfect for health associated businesses).
  • White is said to represent purity and considered to be the colour of perfection (perfect for top-end technology companies).

These are just a few of the many colour optional available on the colour wheel, but as you can see, whatever colour you choose for your promotional gifts will give off a certain message about your company. To choose the perfect colours for your companies promotional gifts, consider what the company stands for and how you want people to perceive the company and its products or services.

To grab someone’s attention, red may be the best colour to use, followed by green, however, red many not suit your company’s personality. In aromatherapy, for example, the aim is to relax the customer, giving them a tranquil experience. With this in mind, the colour red would not suit this company, but white or a light blue would.

Whatever colours you decide to fit your company best, you need to remember that, when you’re handing out promotional gifts you are trying to communicate with potential clients to bring in more business. If your communicating through a written message colour can still be used, but make sure you consider the contrast of colours. Some contrasts are more visible than others, like black on yellow.

If there is a message you want to communicate to the public, make sure you use legible colours in the text, as there is no point having an important message that no one can read.

Many promotional gifts can be customised in terms of colour and the message you want on them, so ensure you look into all the different kinds of promotional gifts available before you commit fully. This should certify you have the perfect promotional gifts for your advertising campaign.

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
The TM Edit: Our Most Popular Promotional Products Of 2019

The TM Edit: Our Most Popular Promotional Products Of 2019

With the end of the year - and decade! - fast-approaching, we've decided to shine a light on the most popular promotional products of 2019.  These are no...

Must-Have Merch for Your Brands Spring/Summer Marketing

Must-Have Merch for Your Brands Spring/Summer Marketing

Warmer and longer days are officially coming! So now is the perfect time to consider how your business is going to generate positive brand awareness throughout the spring and su...

The TM Edit: Top British-Made Promotional Products

The TM Edit: Top British-Made Promotional Products

Have you ever thought about where your promotional products are made; whether they're manufactured in the United Kingdom or if they're made further afield? Well...

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

7 Summer Promotional Items To Keep Brand Awareness Hot In 2022

Summer is fast approaching, and if you're looking for something that little bit different to bolster a seasonal marketing campaign, search no further. Total Mercha...

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

The Best Promotional Products To Celebrate Queen Elizabeth's Platinum Jubilee

Queen Elizabeth's Platinum Jubilee is rapidly approaching - and if you're looking for ways that your business can get involved in the action, Total Merchandise is here t...

Brew Up Your Marketing This National Tea Day

Brew Up Your Marketing This National Tea Day

Just in case you weren't already aware, today (21st April 2022) is National Tea Day! As a national of brew lovers, this day of celebrating the cuppa is the perfect opportuni...