Why are Promotional mugs associated with Easter exactly

Last night on television there was an advert for a major UK Supermarket advertising Easter Eggs, a range of which was shown, most of which all came with a promotional mug. Which made us think...why? We can kind of understand the chocolate egg thing but why promotional mugs?

Branded Mugs To Boost Long-Lasting Brand Awareness

From the manufacturer's point of view, once an egg is unwrapped by its mainly very young audience, it'll not last long. And once the egg has gone so has the egg manufacturers branding for another year. By selling Easter Eggs with a 'free' mug, the manufacturers know that their brand will remain in front of the eyes of their target audience and on kitchen worktops throughout the nation.

Therefore, in theory, any company that wants it's brand to impact long beyond an initial introduction or point of sale needs to consider some form of long term, lasting promotional material. After all, mugs do tend to last a few years or more on average. The added bonus with a promotional mug is that the product isn't just seen by the owner, it's effectively an advert for anybody who comes into contact with that person whilst they use their promotional mug too.

At Total Merchandise, we have a huge range of promotional mugs, whether they be for Easter, Christmas or just any other bespoke marketing campaign for a business - we're sure you'll find the perfect mug!

Main image from Pixabay.com

Written by

Total Merchandise | Editoral Team

Our editorial team is drawn from a pool of experienced promotional merchandise product team members, account managers, marketers and other contributors. With such a wide range of skills and experience, they write about many aspects of promotional merchandise, wider marketing and business matters, as well as company news updates.

Connect with Total Merchandise on LinkedIn Connect with Total Merchandise on LinkedIn

Total Merchandise
Cheers! Our Top Picks Of Promotional Drinkware This Spring

Cheers! Our Top Picks Of Promotional Drinkware This Spring

With temperatures reaching a welcomed 20+ degrees Celsius across parts of the UK this week, it's only fitting that we take a look at our spring and summer-friendly branded d

Our Best Selling Promotional Items: Umbrellas

Our Best Selling Promotional Items: Umbrellas

Promotional Umbrellas have long been one of our most popular promotional items. They are a great giveaway opportunity that offers a large imprint area with high visibility and c

Huge Savings for Your Business this Autumn and Winter

Huge Savings for Your Business this Autumn and Winter

Are you looking for promotional products at prices that will have management lost for words? Yes? Then you've come to the right place. Here at Total Merchandise, we

Plantable Promotional Products To Let Your Brand Bloom This Spring

Plantable Promotional Products To Let Your Brand Bloom This Spring

Winter is slowly edging away - well, kind of - and now's the perfect time to start planning for your spring marketing activity. And what better way to grow your bran

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Total Merchandise Wins With BRIMAN At The BPMA Awards 2024

Last week, we attended the BPMA Awards: an annual celebration of the promotional merchandise industry, hosted by the British Promotional Merchandise Association (BPMA).

12 Valentine's Day Merchandise Ideas To Show Customers You Care

12 Valentine's Day Merchandise Ideas To Show Customers You Care

Valentine's Day 2024 is fast approaching - and this year, why not show your clients exactly how much your company appreciates their business? After all, sho